Regional Marketing Manager - Uzbek speaker

Justforex; Central (LA); Remote; USD 110,000 - 190,000; Full time

Benefits offered by this job

15 paid vacation days

10 paid sick days

Floating holidays 10 days

Medical budget

Remote work option

Professional education budget

Language learning budget

Wellness budget

Job summary

Justforex is seeking a Senior Regional Marketing Lead to drive growth by tailoring our global strategy to Uzbekistan and Central Asia. You will lead a cross‑functional team (KOL, SMM/Community, PR/Events, Content) and coordinate with Global HQ to align campaigns.

You will develop quarterly plans, manage the regional budget, optimize CPA and ROI, and use analytics tools (GA4, Tableau, Power BI) to guide priorities. Fluent business English and Uzbek are required, with remote work options.

Qualifications

• 4+ years of marketing experience with at least 2 years in leadership overseeing 3+ specialists (KOL, Content, PR, SMM).
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia.
• Strong understanding of 360 marketing: brand, PR, community growth, performance marketing, SMM.
• Experience allocating and optimizing monthly regional marketing budgets (e.g., $50,000) and driving ROI.

Responsibilities

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends.
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content) and remove blockers.
• Develop quarterly marketing plans for Uzbekistan and its client community.
• Manage the regional marketing budget, allocate spend across channels based on performance data, and improve efficiency.
• Use analytics platforms to monitor campaign performance, understand user behavior, and guide priorities.
• Serve as the key connection point between local team and Global HQ, sharing market insights and coordinating on global campaigns.

Skills

Leadership

Marketing strategy

Brand building

KOL/Influencer marketing

Performance marketing

SMM

Analytics

English

Uzbek

Tools

GA4

Tableau

PowerBI

Google Analytics

Jira

Confluence

Job description

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Uzbekistan and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Uzbek and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Uzbekistan
• Familiarity with AI and automation tools to support content and campaign production

We offer

• Working for a dynamically growing company
• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)