Regional Marketing Manager - Malay Speaker

Justmarkets; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

16 paid vacation days

14 paid sick leave days

Medical insurance

Parking and commuting reimbursement

Professional education budget

Language learning budget

Wellness budget

Job summary

Justmarkets is seeking a Marketing Lead to drive regional growth in New York. Responsibilities include managing a local team and adapting global strategies to local markets, with a focus on fintech and retail trading.

Ideal candidates will have 4+ years of experience and a strong background in organic and partnership acquisition. The role offers a dynamic work environment along with benefits such as paid vacation days, medical insurance, and budgets for professional and language education.

Qualifications

• 4+ years of marketing experience, with leadership overseeing a team.
• Expertise in marketing acquisition specific to Malaysia.
• Strong understanding of marketing 360, including brand building.

Responsibilities

• Lead region's market growth adapting global strategy.
• Manage and mentor local marketing team.
• Develop quarterly marketing strategies for Malaysia.

Skills

Leadership

Market analysis

Performance marketing

Fluent business English

Native Malay

Tools

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Job description

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Malaysia and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Malaysia
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands‑on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Malay and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Malaysian influencers, financial bloggers, media contacts and local partners
• Hands‑on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Malaysia
• Familiarity with AI and automation tools to support content and campaign production

We offer

• Experience a dynamic and engaging work environment
• 16 paid vacation days per year
• 14 paid sick leave days per year
• 11 days Public holidays
• Medical insurance
• Parking and commuting reimbursement
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)