Marketing Analyst

Antler; United States; On-site; USD 15,000 - 27,000; Full time

Job summary

Antler in Kuala Lumpur is seeking a Marketing Analyst to quantify what drives pipeline and optimize spend. You will partner with founders and sales to shape go-to-market decisions, with a forward‑deployed component that may place you on client sites for up to three weeks during active campaigns.

You’ll build dashboards, analyze website and product usage data, run A/B tests, and report on CAC, pipeline velocity, and marketing-sourced revenue.

Qualifications

• 2+ years in marketing analytics, growth, or demand generation in B2B SaaS or security.
• Proficient with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and SQL writing ability.
• Strong written communication: translate data into concise recommendations.
• Comfortable operating with ambiguity in an early-stage environment.
• Genuine interest in enterprise security or AI.
• Willingness for extended client-site deployments (up to three weeks on-site).

Responsibilities

• Build and maintain dashboards tracking campaign performance and pipeline attribution.
• Analyze website, content, and product usage data to drive qualified enterprise pipeline.
• Run and measure A/B tests on landing pages, emails, and lifecycle messaging.
• Collaborate with founders on positioning and messaging for launches and compliance.
• Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue.
• Monitor competitor positioning in AI governance/security.

Skills

Data analysis

SQL

Written communication

Ambiguity tolerance

Interest in security/AI

Cross-functional collaboration

Tools

GA4

Mixpanel/Amplitude

HubSpot

Job description

Department: MARKETING

Location: Kuala Lumpur

Type: Full-time

Open to part-time arrangements, and we welcome internship applications for this role.

About the role

AI governance is a new category, and how we talk about it matters as much as what we build. As Marketing Analyst, you'll be the person who tells us what's actually working - which channels drive qualified pipeline, which messaging resonates with security buyers, and where we're wasting spend. You'll partner closely with founders and sales on go-to-market decisions. This role has a forward‑deployed component - you may join sales on extended on‑site stints at client offices, for up to three weeks at a time, to gather field insights and support campaigns firsthand.

What you'll do

• Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
• Analyze website, content, and product usage data to identify what drives qualified enterprise pipeline.
• Run and measure A/B tests on landing pages, email campaigns, and lifecycle messaging.
• Partner with the founding team on positioning and messaging for new product launches and compliance frameworks.
• Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
• Monitor competitor positioning and the broader AI governance / AI security landscape.

What we're looking for

• 2+ years in marketing analytics, growth, or demand generation - ideally at a B2B SaaS or security company.
• Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
• Strong written communication - you can turn a dataset into a one-paragraph recommendation.
• Comfortable operating with ambiguity in an early‑stage environment with limited historical data.
• Genuine interest in enterprise security or AI - you don't need to be technical, but you should be curious.
• Comfortable with extended client‑site deployments - this role has a forward‑deployed component, with on‑site stints of up to three weeks at a time during active campaigns and customer engagements.

Nice to have

• Experience marketing to security, compliance, or platform engineering buyers.
• Familiarity with product‑led growth motions and self‑serve funnels.
• Prior experience at a Series A/B startup.