Regional Marketing Manager

Bio-Techne; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive wages

Retirement programmes

Employee stock purchase plan

Mentorship and development

International and diverse environment

Job summary

Bio-Techne seeks a Regional Marketing Manager to lead integrated marketing across the EMEA region, driving awareness, demand generation and pipeline growth for Bio‑Techne’s portfolio.

The role partners with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. Travel up to 25% may be required.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
• 3–6 years’ experience in marketing in life sciences or B2B markets.
• Willingness to travel up to 25%.

Responsibilities

• Lead the rollout and execution of integrated marketing campaigns across EMEA.
• Localize global assets for regional relevance and launches.
• Own tracking, reporting, and KPI updates for regional campaigns.
• Ensure GDPR and compliance in all marketing activities.

Skills

CRM platforms

Marketing automation

Writing & storytelling

GDPR compliance

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Related field or Life Sciences

Tools

Salesforce

Marketo

Folloze

Job description

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

UK pay range: £44,600 - £73,400

Germany pay range: €60,900 - €100,200

Placement within the salary range will vary depending on experience, qualifications, geographic location, and internal equity considerations.

Location: UK (remote) or Düsseldorf (100% office based)

Position Summary

The Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio‑Techne’s portfolio.

This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.

Key Responsibilities

Campaign Execution & Localization

• Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
• Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
• Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
• Co-ordinate regional promotions, pricing communications, and regionalization of product launches

Digital & Demand Generation

• Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
• Own and optimise webpages, metadata, SEO content, and social posts to maximise reach and relevance
• Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement

Data, Reporting & Compliance

• Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
• Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
• Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks

Brand Governance

• Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages

Minimum Requirements/Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
• 3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
• Ability and willingness to travel as necessary – Travel up to 25%

Skills required/desired

• Additional languages preferred
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
• Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
• Understanding of GDPR considerations in marketing communications.
• Excellent project management, organisational skills, and ability to work with cross-functional teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent communication, presentation, interpersonal and relationship building skills at all organisational levels

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

Why Join Bio-Techne:

• We offer competitive wages along with extensive benefits for employees and their families.
• We invest in our employees’ financial futures through retirement programmes and an employee stock purchase plan.
• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programmes, and more.
• We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact [e-mail] for assistance.