Regional Marketing Manager

BetMGM LLC; New Jersey; Hybrid; USD 103,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life & Disability Insurance

401(k) with company match

FSA and commuter benefits

Flexible paid time off

Professional development reimbursement

Employee resource groups

Swag and ticket giveaways

Job summary

BetMGM LLC in New Jersey seeks a Regional Marketing Manager to develop regional omnichannel marketing strategies that connect BetMGM’s retail sportsbooks with digital products. You will collaborate with MGM Resorts property teams and BetMGM staff to execute local campaigns, promotions, and events that boost brand awareness and customer acquisition.

The role requires travel between Atlantic City properties and other BetMGM locations, with a hybrid work arrangement.

Qualifications

• 7+ years in marketing, sports betting, gaming, events, or related field.
• Bachelor’s degree in marketing, sports management, hotel administration, or related field; master’s degree preferred.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand; casino resort or similar venue preferred.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.

Responsibilities

• Develop and execute regional omnichannel marketing plans with clear objectives, tactics, timelines and KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments; bring brand to life across properties.
• Lead cross-functional campaigns, curating experiences rooted in driving retail and mobile acquisition.
• Coordinate localization assets for property journey touchpoints and promotions.
• Own on-site activation concepts from creative briefing through approvals to post-campaign analysis.

Skills

Communication

Cross-functional collaboration

Marketing strategy

Stakeholder management

Education

Bachelor’s degree in marketing or related field

Master’s degree preferred

Tools

Microsoft Office

CRM systems

Job description

Discover What’s Possible at BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business. As a valued team member, we’re committed to giving you the resources and support you need to thrive.

Benefits and Perks

• Medical
• Dental
• Vision
• Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

About the Role The Regional Marketing Manager develops and executes local marketing strategies that connect BetMGM’s retail sportsbooks and digital products across assigned markets. This role requires close and frequent collaboration with numerous MGM Resorts property marketing and leadership teams as well as the entirety of the BetMGM organization. The Regional Marketing Manager will bring national BetMGM campaigns to life locally through on-property promotions, partnerships utilization and events that drive brand awareness, customer acquisition, property visitation, and loyalty. As an individual contributor, you will own campaign execution and lead cross-functional projects through collaboration and influence.

Location

New Jersey, within reasonable commuting distance of Atlantic City

Job Type

Hybrid, with travel occurring regularly between Atlantic City and other properties, as necessary

Responsibilities

• Develop and execute regional omnichannel marketing plans aligned with company priorities, with clear objectives, tactics, timelines, and measurable KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments – working to bring the BetMGM brand to life across assigned properties and retail sportsbooks.
• Develop strong working relationships and partner with BetMGM and MGMRI corporate/property teams to curate campaigns and experiences rooted in driving incremental retail play and mobile acquisition.
• Leverage design/creative trafficking system to generate location-by-location strategic marketing/messaging assets to be deployed across various property journey touchpoints.
• Own localized promotion and on-site activation concepts from creative briefing and legal and compliance approvals through execution and post-campaign analysis, ensuring consistent retail and digital brand messaging.
• Create campaigns that drive sportsbook visitation during both peak and non-peak periods – with an emphasis and knowledge of major sporting event and property event calendars.
• Leverage local expertise to strategize and advise other BetMGM departments on optimal messaging, creative and marketing touchpoint opportunities within assigned jurisdictions.
• Lead cross-functional projects without direct authority, coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges.
• Leverage multiple sources of data to analyze campaign results, market trends, recommend improvements, and identify new sports and interactive gaming opportunities for regional growth.
• Prepare, pitch and present new concepts/ideas and evaluate the performance/success of executed campaigns/activations to both internal (BetMGM) and external (MGMRI) senior leadership team members.
• Develop and maintain strong working relationships with both BetMGM and MGM Resorts teams.
• Perform other job-related duties as assigned.

Qualifications

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field.
• Bachelor’s degree in marketing, sports management, hotel administration, or a related field, or equivalent experience; master’s degree preferred.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand; experience with a casino resort or similar entertainment venue preferred.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.
• Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule.
• Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels.
• Ability to obtain and maintain the gaming registrations or licenses required in relevant jurisdictions.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint preferred.
• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.
• At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Compensation

The pay range for this position is as follows: 103,200.00--137,600.00 Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms. BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. If you need assistance or accommodation with your application due to a disability, you may contact us at [e-mail]. This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

Additional Information

When a legendary global entertainment company joins forces with the world’s largest online betting technology company, the gaming world sits up and takes notice. BetMGM is a partnership between MGM Resorts International and Entain Holdings that is revolutionizing sports betting and online gaming in the United States. BetMGM is the exclusive sports betting division of MGM, both online and in MGM casinos nationwide. BetMGM is also the headline brand for online casino gaming along side sister brands Borgata Online (New Jersey), Party Casino and Party Poker . We aspire to make unforgettable moments of sports and gaming even more personal, powerful, and fun through unmatched digital technology and evocative player experiences.