Regional Marketing Manager

BetMGM; New Jersey; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Pre-tax spending accounts (health care

Flexible paid time off

Professional development reimbursement

Employee resource groups

Ticket giveaways

Job summary

BetMGM in New Jersey seeks a Regional Marketing Manager to develop and execute local strategies that connect retail sportsbooks with digital products. The role collaborates with MGM Resorts teams and BetMGM’s organization to bring national campaigns to life locally.

You will lead on-property promotions, partnerships, and events to boost brand awareness, customer acquisition, and loyalty, while owning campaign execution and cross-functional projects.

Qualifications

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or related field.
• Bachelor's degree in marketing or related field; master's preferred.

Responsibilities

• Develop regional omnichannel marketing plans aligned with priorities and KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments regionally.
• Bring national campaigns to life locally through on-property promotions and events.
• Collaborate with corporate and property teams to drive incremental retail play and mobile acquisition.
• Own localized promotion concepts from briefing through approvals and execution.
• Create campaigns to drive sportsbook visitation during peak and non-peak periods.
• Advise other BetMGM teams on messaging and touchpoints using local insights.
• Lead cross-functional projects, coordinate stakeholders, and resolve execution challenges.
• Analyze campaign results and market trends to identify opportunities for growth.
• Present new concepts and evaluate performance to leadership.
• Build strong relationships with BetMGM and MGM Resorts teams.

Skills

Marketing experience

Sports betting

Gaming

Event management

Hospitality

Cross-functional collaboration

Education

Bachelor's degree in marketing, sports management, hotel administration, or related field

Master's degree preferred

Job description

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre‑tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

About the Role

The Regional Marketing Manager develops and executes local marketing strategies that connect BetMGM's retail sportsbooks and digital products across assigned markets. This role requires close and frequent collaboration with numerous MGM Resorts property marketing and leadership teams as well as the entirety of the BetMGM organization.

The Regional Marketing Manager will bring national BetMGM campaigns to life locally through on-property promotions, partnerships utilization and events that drive brand awareness, customer acquisition, property visitation, and loyalty. As an individual contributor, you will own campaign execution and lead cross-functional projects through collaboration and influence.

Location

New Jersey, within reasonable commuting distance of Atlantic City

Job Type

Hybrid, with travel occurring regularly between Atlantic City and other properties, as necessary

Responsibilities

• Develop and execute regional omnichannel marketing plans aligned with company priorities, with clear objectives, tactics, timelines, and measurable KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments - working to bring the BetMGM brand to life across assigned properties and retail sportsbooks.
• Develop strong working relationships and partner with BetMGM and MGMRI corporate/property teams to curate campaigns and experiences rooted in driving incremental retail play and mobile acquisition.
• Leverage design/creative trafficking system to generate location-by-location strategic marketing/messaging assets to be deployed across various property journey touchpoints
• Own localized promotion and on-site activation concepts from creative briefing and legal and compliance approvals through execution and post-campaign analysis, ensuring consistent retail and digital brand messaging.
• Create campaigns that drive sportsbook visitation during both peak and non-peak periods - with an emphasis and knowledge of major sporting event and property event calendars.
• Leverage local expertise to strategize and advise other BetMGM departments on optimal messaging, creative and marketing touchpoint opportunities within assigned jurisdictions.
• Lead cross-functional projects without direct authority, coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges.
• Leverage multiple sources of data to analyze campaign results, market trends, recommend improvements, and identify new sports and interactive gaming opportunities for regional growth.
• Prepare, pitch and present new concepts/ideas and evaluate the performance/success of executed campaigns/activations to both internal (BetMGM) and external (MGMRI) senior leadership team members.
• Develop and maintain strong working relationships with both BetMGM and MGM Resorts teams.
• Perform other job-related duties as assigned.

Qualifications

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field.
• Bachelor's degree in marketing, sports management, hotel administration, or a related field, or equivalent experience; master's degree preferred.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand; experience with a casino resort or similar entertainment venue preferred.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.
• Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule.
• Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels.
• Ability to o