Regional Marketing Manager

Atlantic Pacific Companies; Boca Raton (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary & Bonuses $$$

100% Employer-Provided Health, Life, &

Long Term Disability

Dental and Vision Insurance

Flexible Spending Accounts

Paid Time-Off/Holidays

401(k) Retirement Plan

Employee Referral Program

Employee Assistance Program

Employee Discounts Program

Job summary

Atlantic Pacific Companies seeks a Regional Marketing Manager to lead marketing efforts for a market-rate housing portfolio across multiple states. The role focuses on strategic marketing, digital advertising, social media, and reputation management to boost occupancy and visibility.

The ideal candidate has 3+ years in multifamily marketing, is bilingual in English and Spanish, and can manage campaigns, analytics, and vendor partnerships while coordinating with on-site teams.

Qualifications

• 3+ years of marketing experience in multifamily housing
• Bilingual in English and Spanish strongly preferred
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management
• Proficient in Microsoft Office, Adobe Acrobat, Yardi/OneSite, Yext
• Strategic, organized and deadline-driven

Responsibilities

• Lead marketing efforts for market-rate housing across the region
• Manage social media, reputation dashboards and online reviews
• Design and manage internal campaigns to promote properties
• Oversee digital advertising campaigns (SEM, PPC, retargeting) and reporting
• Audit property websites for SEO and content quality
• Assist acquisitions with branded marketing materials and vendor contracts
• Promote local search and local listings optimization
• Develop KPIs with senior management and standardized reporting
• Create marketing collateral and support property websites and newsletters
• Travel up to 80% as needed

Skills

Multifamily marketing

Bilingual English/Spanish

Social media management

Online reputation management

Analytics & reporting

Tools

Google Analytics

Yardi/OneSite

Yext

Microsoft Office

Adobe Acrobat

Job description

Atlantic Pacific Companies is a dynamic industry leader, with a growing and diverse portfolio of properties throughout Florida, Georgia, Texas, California, North Carolina, and Washington, D.C.

We are looking for passionate people who enjoy challenges and helping others. Does this sound like you? Join us!

Are you a dynamic marketing professional with a passion for real estate and a knack for driving occupancy? We're seeking an experienced and creative Regional Marketing Manager to lead strategic marketing efforts for our Market-Rate Housing portfolio across the Floridamarket. This is a high-impact opportunity to support communities that matter, blending compliance-driven strategies with creative execution to boost occupancy and visibility.

Position Type: Full-Time | Up to 80% Travel

Location: Boca Raton,FL

Job Description

The Regional Marketing Manager will be responsible for providing and coordinating administrative and technical support. This position will also manage the company's digital presence with a focus on reputation management, social media and digital advertising to help achieve optimal leasing and financial performance for their assigned region.

Responsibilities include, but are not limited to:

• Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately. Enhance existing social media programs by developing toolkits, best practices, and other items to assist in associate participation; Prepare internal social media performance reports, including data from Google, Facebook Insights, and analytics.
• Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites, such as ApartmentRatings.com, property websites, Google Reviews, Yelp, Facebook, Twitter, etc.; Prepare monthly review reporting to analyze reviews by type, region, and community.
• Design, implement and manage internal campaigns to promote solicitation of the property
• Oversee digital advertising campaign management & reporting including but not limited to: retargeting, SEM, and PPC.
• Audit property website content; Review SEO quality and performance; Makes recommendations and edits as needed.
• Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and working with on-site leasing teams to review the Company's policies, procedures, and practices related to marketing and advertising.
• Promote local search and search engine optimization through set-up, management, and maintenance of local listings such as Google My Business.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work in conjunction with senior management to identify KPIs and develop standardized reporting.
• Oversee new product/program rollouts and implementation; Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
• Assist in managing corporate website and property websites.
• Manage, create, and distribute monthly corporate and marketing newsletters.
• Perform all other projects assigned by the Director of Marketing.
• Local and out of state travel may be required when necessary.

Requirements:

• 3+ years of marketing experience in multifamily housing, with proven success in market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management required.
• Strategic, organized and time-focused.
• Able to work well under pressure and adhere to strict deadlines.
• Proficient in computer software including but not limited to, Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, Yext.
• Strong understanding of social media management and advertising.

Company Perks:

• Competitive Salary & Bonuses $$$
• 100% Employer-Provided Health Insurance, Life Insurance, and Long Term Disability
• Dental and Vision Insurance
• Flexible Spending Accounts
• Paid Time-Off/Holidays
• 401(k) Retirement Plan
• Employee Referral Program
• Employee Assistance Program
• Employee Discounts Program

For more information, please visit Our Website

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Atlantic Pacific Companies is a drug-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Disclaimer: The tasks and responsibilities listed are not the only ones applicable to the positions