Regional Marketing Manager

Atlantic Pacific Companies; Dallas (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary & Bonuses

Employer-Provided Health Insurance

Life Insurance

Long Term Disability

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Paid Time-Off/Holidays

401(k) Retirement Plan

Employee Referral Program

Employee Assistance Program

Employee Discounts Program

Job summary

Atlantic Pacific Companies is seeking a Regional Marketing Manager to lead marketing initiatives for our Market-Rate Housing portfolio in Texas. The role focuses on elevating occupancy through compliant, creative strategies across digital channels and local market execution.

The position requires strategic planning, strong communication skills, and the ability to travel across Texas. You will partner with onsite teams to drive leasing performance and brand visibility.

Qualifications

• 3+ years of marketing in multifamily housing or market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, and online reputation management required.
• Strategic, organized and time-focused.

Responsibilities

• Manage social media profiles and content; develop toolkits and best practices.
• Monitor and address customer reviews on major platforms; prepare monthly review reports.
• Design and manage internal campaigns to promote properties.
• Oversee digital advertising campaigns including retargeting, SEM, and PPC.
• Audit property website content and advise on SEO improvements.
• Assist in acquiring and on-boarding new properties with branded marketing materials.
• Promote local search and optimization via Google My Business and local listings.
• Collaborate with senior management to define KPIs and reporting standards.
• Review marketing collateral and oversee new product/program rollouts.

Skills

Marketing strategy

Social media management

Time management

Bilingual English/Spanish

Analytical thinking

Tools

Yardi/One Site

Yext

Microsoft Office

Adobe Acrobat

Job description

Atlantic Pacific Companies is a dynamic industry leader, with a growing and diverse portfolio of properties throughout Florida, Georgia, Texas, California, North Carolina, and Washington, D.C.

We are looking for passionate people who enjoy challenges and helping others. Does this sound like you? Join us!

Are you a dynamic marketing professional with a passion for real estate and a knack for driving occupancy? We're seeking an experienced and creative Regional Marketing Manager to lead strategic marketing efforts for our Market-RateHousing portfolio across the Texas market. This is a high-impact opportunity to support communities that matter, blending compliance-driven strategies with creative execution to boost occupancy and visibility.

Position Type: Full-Time | Up to 80% Travel

Location:Dallas, TX (Road Warrior role with frequent travel and regular overnight stays across multiple cities throughout Texas.)

Job Description

The Regional Marketing Manager will be responsible for providing and coordinating administrative and technical support. This position will also manage the company's digital presence with a focus on reputation management, social media and digital advertising to help achieve optimal leasing and financial performance for their assigned region.

Responsibilities include, but are not limited to:

• Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately. Enhance existing social media programs by developing toolkits, best practices, and other items to assist in associate participation; Prepare internal social media performance reports, including data from Google, Facebook Insights, and analytics.
• Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites, such as ApartmentRatings.com, property websites, Google Reviews, Yelp, Facebook, Twitter, etc.; Prepare monthly review reporting to analyze reviews by type, region, and community.
• Design, implement and manage internal campaigns to promote solicitation of the property
• Oversee digital advertising campaign management & reporting including but not limited to: retargeting, SEM, and PPC.
• Audit property website content; Review SEO quality and performance; Makes recommendations and edits as needed.
• Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and working with on-site leasing teams to review the Company's policies, procedures, and practices related to marketing and advertising.
• Promote local search and search engine optimization through set-up, management, and maintenance of local listings such as Google My Business.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work in conjunction with senior management to identify KPIs and develop standardized reporting.
• Oversee new product/program rollouts and implementation; Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
• Assist in managing corporate website and property websites.
• Manage, create, and distribute monthly corporate and marketing newsletters.
• Perform all other projects assigned by the Director of Marketing.
• Local and out of state travel may be required when necessary.

Requirements

• 3+ years of marketing experience in multifamily housing, with proven success inmarket-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management required.
• Strategic, organized and time-focused.
• Able to work well under pressure and adhere to strict deadlines.
• Proficient in computer software including but not limited to, Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, Yext.
• Strong understanding of social media management and advertising.

Company Perks

• Competitive Salary & Bonuses $$$
• 100% Employer-Provided Health Insurance, Life Insurance, and Long Term Disability
• Dental and Vision Insurance
• Flexible Spending Accounts
• Paid Time-Off/Holidays
• 401(k) Retirement Plan
• Employee Referral Program
• Employee Assistance Program
• Employee Discounts Program

Atlantic Pacific Companies is a drug-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Disclaimer: The tasks and responsibilities listed are not the only ones applicable to the positions