Regional Marketing Manager

Piedmont Healthcare Inc.; Atlanta (GA); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Piedmont Healthcare Inc. is seeking a senior leader in Brand Activation to shape and execute integrated marketing plans across Georgia.

The role combines field operations with enterprise-wide brand growth reporting to senior marketing leadership, and will partner with hospital executives and cross-functional teams. The position oversees a team of Regional Marketing Coordinators, traveling about 25% to Piedmont locations, driving strategic initiatives, efficiency improvements, and stakeholder

Qualifications

• Bachelor’s degree in Business or Marketing is required.
• Seven years of experience in integrated marketing leadership driving strategic and tactical capabilities.

Responsabilités

• Shape the future of Brand Activation across Piedmont regions.
• Lead a team of Regional Marketing Coordinators (~8) and collaborate with cross-functional partners.
• Develop and advance the group’s strategic roadmap with core workstreams.
• Drive KPIs: brand awareness, brand favorability, and office visit volume growth.

Connaissances

Brand activation

Marketing analytics

Cross-functional collab

Stakeholder management

Team leadership

Strategic planning

Formation

Bachelor’s degree in Business/Marketing

Description du poste

Overview

This role is primarily based in our Atlantic Station office in Atlanta, with the opportunity to work remotely one day each week. You'll also spend time in the field, traveling approximately 25% of the time to support teams and initiatives at Piedmont Healthcare locations across Georgia.

Responsibilities

This position plays a crucial role in shaping the future ofB2C and B2B Brand Activation focused on integrated marketing planning across all Piedmont’s regions. Your team sits at the intersection of “boots on the ground” operations and enterprise-wide Brand Growth reporting to the Vice President, Marketing and Physician Outreach Officer.

You willbe responsible forhelping to developthe group’s strategic roadmap with of core workstreams spanning:

• Physician Enterprise lifecycle marketing (onboarding, offboarding, moves)
• Local hospital entity service line marketing planning and execution for priority service lines
• Identifying and improving processes to increase efficiency in execution across your team and cross-functional partners

You will partnerheavily with operational stakeholders including hospital CEOs, Regional and Divisional Physician Enterprise leadership, and Practice Managers along with cross-functional teams like PR, Physician Outreach, Community Relations, Digital Patient Experience, and Strategy to align priorities, define targets, and marketing plans to drive your core KPIs of brand awareness, brand favorability, and office visit volume growth.

Fostering teamwork and connection with these teams and more will be imperative to lead your group of ~8 Regional Marketing Coordinators forward in their career development and to help Piedmont make a positive difference in every life we touch.

Qualifications

Education

• Bachelor’s Degree in Business, Marketing or a closely related field Required

Work Experience

• Seven (7) years of experience demonstrating industry expertise or equivalent integrated marketing leadership experience driving strategic analytical and tactical capabilities to deliver results in competitive markets and complex environments.

Licenses and Certifications

• None

Business Unit : Company Name

Piedmont Healthcare Corporate