Regional Marketing Manager

Appalachian Regional Healthcare (ARH); Middlesborough (KY); On-site; USD 70,000 - 100,000; Full time

Job summary

Appalachian Regional Healthcare (ARH) in Kentucky seeks a Regional Marketing Manager to lead marketing and community outreach across ARH’s service area. You will develop and implement plans to meet organizational goals and drive revenue while coordinating internal and external communications campaigns.

The ideal candidate has 5–7 years of marketing or communications experience, with 3+ years in healthcare marketing preferred, and a Bachelor’s degree in Marketing or Communications.

Qualifications

• Bachelor's degree in Marketing or Communications required.
• 5–7 years of marketing or communications experience preferred.
• Minimum of three (3) years of healthcare marketing experience preferred.

Responsibilities

• Plan, direct, and coordinate marketing and community outreach activities across ARH hospitals, clinics and service lines.
• Market ARH services to the public and business community to achieve maximum utilization.
• Conduct feasibility studies and market research to inform strategies.
• Develop and adjust marketing plans to respond to changing markets and competitive conditions.
• Manage budgets and report deviations from the budget.
• Collaborate with corporate communications to coordinate media activities.
• Develop and maintain ARH internet and social media content.
• Travel required with occasional nights and weekend responsibilities.
• Perform other duties as assigned.

Skills

Flexibility

Autonomy

Accountability

Initiative

Verbal communication

Written communication

Education

Bachelor's degree in Marketing or Communications

Job description

Overview

The Regional Marketing Manager is responsible for developing and implementing marketing plans to meet overall organization goals, generate business revenues, coordinate effective internal and external communications campaigns, and plan community outreach activities.

Overview

The Regional Marketing Manager is responsible for developing and implementing marketing plans to meet overall organization goals, generate business revenues, coordinate effective internal and external communications campaigns, and plan community outreach activities.

Special Instructions

For Cumberland Valley Area but Hazard System Center Employee - please make this visible for applicants

Responsibilities

• Responsible for planning, directing, and coordinating the marketing and community outreach activities of the hospitals, clinics and service lines within the ARH service area.
• Ensures that the organization’s services and products are marketed according to ARH objectives to achieve maximum utilization of the corporation’s healthcare services.
• Conducts feasibility studies and marketing research.
• Develops and adjusts marketing strategy and plans to meet changing markets and competitive conditions.
• Develop and maintain budgets and report any planned or incidental deviation from the budget.
• Promote ARH’s services to the public and business community.
• Responsible for providing advice and guidance to various units of the corporation regarding markets and marketing.
• Develops monitoring systems to measure the success of marketing plans.
• Responsible for planning, directing, and implementing strategies and services related to maintaining and improving positive community relations.
• Works with the corporate communications department to facilitate media calls and coordinate media interviews.
• Works with public relations and advertising agencies, consultants, and freelancers as appropriate in the development and implementation of campaigns and products.
• Develops and maintains content of ARH Internet and social media sites.
• Travel required with occasional nights and weekend responsibilities.
• Perform other duties as assigned.

Education

• Bachelor's degree from an accredited college in Marketing or Communications required.

Experience

• 5-7 years of marketing or communications experience preferred.
• Minimum of three (3) years of healthcare marketing experience preferred.

Required Skills, Knowledge & Abilities

• Position requires a high level of flexibility, autonomy, accountability, and individual initiative.
• Must possess proven excellent verbal communication skills.
• Must possess proven excellent written communication skills.

Physical Requirements

• Must possess physical ability to endure prolonged sitting, moderate walking, lifting, and carrying.
• May require exerting up to 20 pounds of force occasionally; and/or up to 10 pounds of force frequently; and/or a negligible amount of force constantly to move objects.
• Physical demand requirements are in excess of those for sedentary work.