Manager – System Marketing

Columbus Regional Health; Columbus (IN); Hybrid; USD 100,000 - 167,000; Full time

Job summary

Columbus Regional Health is seeking a Marketing Manager to lead planning, coordination, and execution of enterprise marketing initiatives that support the system's strategic priorities. This role serves as the operational leader of the marketing function, collaborating with physicians, service lines, communications, and digital strategy to drive measurable growth.

Hybrid work requires onsite presence 50% of the time in Columbus, IN.

Qualifications

• Bachelor's degree in Marketing or related field required; Master's preferred.
• 5–8 years of progressive marketing experience with project management and campaigns.
• Healthcare marketing experience preferred; drivers license required.

Responsibilities

• Lead planning, coordination, and execution of enterprise marketing initiatives.
• Serve as operational leader of the marketing function, coordinating with physicians, service lines, and digital strategy.
• Deliver measurable growth through integrated campaigns, brand stewardship, and consumer engagement.
• Manage projects from concept through execution with cross-functional teams.

Skills

Marketing strategy

Project management

Digital marketing

Brand management

Agency management

Healthcare marketing

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Job description

What you need to know about this position:

• The Marketing Manager is responsible for leading the planning, coordination, and execution of enterprise marketing initiatives that support Columbus Regional Health's strategic priorities.
• Reporting to the Director - System Business Development and Marketing, they serve as the operational leader of the marketing function, ensuring projects move efficiently from concept through execution while coordinating closely with internal stakeholders, physician leaders, service lines, communications, digital strategy, and the Agency of Record.
• This position balances strategic planning with day-to-day operations and is accountable for delivering measurable growth through integrated marketing campaigns, brand stewardship, physician support, consumer engagement, and project management.
• This position is a salaried position with a pay range of $100,400-$167,300. Individual compensation is determined for this position through years of directly relevant experience. The hourly compensation is only a portion of the total rewards package and a comprehensive benefits program is available for qualifying positions.
• In this position, the individual would have general working hours of Monday - Friday 8am - 5pm though exact hours may vary to support the needs of our organization and team.
• This leadership role is eligible for hybrid work requiring onsite/local to Columbus, IN presence at least 50% of the time.

What the successful candidate will bring to this position:

• Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field required. Master's degree preferred.
• At least 5-8 years of progressive marketing experience with project management, digital marketing, brand management, and agency management required.
• Healthcare marketing experience preferred.
• Drivers license is required.