Regional Marketing Manager

Piedmont-Healthcare; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Piedmont Healthcare Corporate is seeking a senior leader to oversee regional marketing activation across Georgia. Based in our Atlantic Station office in Atlanta, the role offers one remote day per week and about 25% travel to Piedmont locations.

You will shape the strategic marketing roadmap, collaborating with hospital leadership, PR, digital experiences, and strategy teams to drive brand awareness, favorability, and patient volume.

Qualifications

• Bachelor’s Degree required.
• Seven (7) years of integrated marketing leadership experience.
• Experience collaborating with executive leadership and cross-functional teams.

Responsibilities

• Lead regional marketing activation across Piedmont’s hospital regions.
• Develop and execute the strategic roadmap for brand growth.
• Partner with hospital executives, PR, digital teams to improve KPIs.

Skills

Brand activation leadership

Strategic marketing planning

Cross-functional collaboration

Team leadership

Education

Bachelor’s degree in Business/Marketing or related field

Job description

Overview

This role is primarily based in our Atlantic Station office in Atlanta, with the opportunity to work remotely one day each week. You'll also spend time in the field, traveling approximately 25% of the time to support teams and initiatives at Piedmont Healthcare locations across Georgia.

Responsibilities

This position plays a crucial role in shaping the future ofB2C and B2B Brand Activation focused on integrated marketing planning across all Piedmont’s regions. Your team sits at the intersection of “boots on the ground” operations and enterprise-wide Brand Growth reporting to the Vice President, Marketing and Physician Outreach Officer.

You willbe responsible forhelping to developthe group’s strategic roadmap with of core workstreams spanning:

• Physician Enterprise lifecycle marketing (onboarding, offboarding, moves)
• Local hospital entity service line marketing planning and execution for priority service lines
• Identifying and improving processes to increase efficiency in execution across your team and cross-functional partners

You will partnerheavily with operational stakeholders including hospital CEOs, Regional and Divisional Physician Enterprise leadership, and Practice Managers along with cross-functional teams like PR, Physician Outreach, Community Relations, Digital Patient Experience, and Strategy to align priorities, define targets, and marketing plans to drive your core KPIs of brand awareness, brand favorability, and office visit volume growth.

Fostering teamwork and connection with these teams and more will be imperative to lead your group of ~8 Regional Marketing Coordinators forward in their career development and to help Piedmont make a positive difference in every life we touch.

Qualifications

Education

• Bachelor’s Degree in Business, Marketing or a closely related field Required

Work Experience

• Seven (7) years of experience demonstrating industry expertise or equivalent integrated marketing leadership experience driving strategic analytical and tactical capabilities to deliver results in competitive markets and complex environments.

Licenses and Certifications

• None

Business Unit : Company Name

Piedmont Healthcare Corporate