Director - Content & Media

Piedmont; Atlanta (GA); On-site; USD 150,000 - 200,000; Full time

Job summary

A prominent healthcare organization in Atlanta is seeking a Director of Content & Media. This role leads the development and activation of content and media strategies, aligning with marketing and brand goals. Candidates should have over 7 years of experience in strategic marketing and direct leadership experience. A Bachelor's degree in a related field is required, with a Master's preferred. This position offers a full-time employment opportunity.

Qualifications

• 7+ years of experience driving strategic marketing results in complex environments.
• Experience with modern science-based marketing approaches preferred.
• 3+ years of Director-level leadership experience preferred.
• Three years of Director-level leadership experience preferred.

Responsibilities

• Lead development and activation of content, media and sponsorship strategies.
• Translate business goals into actionable creative solutions.
• Oversee in-house agency in design, advertising, and media.

Skills

Strategic marketing

Content development

Media activation

Project management

Leadership

Education

Bachelor's degree in Marketing, Business, Technology, or related field

Master's degree preferred

Job description

Overview

Director - Content & Media role at Piedmont Healthcare. Leads the development and activation of all content and media, supporting the business direction provided by the Brand Building and Brand Activation Leaders and in close partnership with the overall team. The Director, Content and Media develops content, media and sponsorship strategies and translates business goals into actionable creative solutions in support of the marketing and brand plans for the Piedmont Healthcare brand, entities, service lines and local practices. The role also leads the development and activation of the in-house agency in the areas of design, advertising and media, and manages the in-house print shop.

Responsibilities

• Lead development and activation of content, media and sponsorship strategies aligned with business goals and brand plans for the Piedmont Healthcare portfolio.
• Translate business goals into actionable creative solutions in collaboration with Brand Building and Brand Activation Leaders and the broader team.
• Oversee the development and activation of the in-house agency in design, advertising and media, and manage the in-house print shop.

Qualifications

• MINIMUM EDUCATION REQUIRED: Bachelor's degree in Marketing, Business, Technology, or related field.
• Minimum Experience Required: Seven (7) years of experience demonstrating industry expertise driving strategic offline, online capabilities to deliver marketing results in complex environments.
• Minimum Licensure/Certification Required By Law: None.
• Additional Qualifications: Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc). Masters degree preferred.
• Multi-industry Marketing Experience Preferred: Three (3) years of Director-level leadership experience is preferred.

Seniority level

• Director

Employment type

• Full-time

Job function

• Project Management

Industries

• Business Consulting and Services