Regional Marketing Manager

Edison Smart®; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Job summary

Edison Smart® in Atlanta, GA is seeking a Regional Marketing Manager to lead marketing across North America. You will own ABM, demand generation, events, sales enablement and partner marketing to drive pipeline and revenue.

The role combines strategy and hands-on execution, working closely with regional sales, partners and strategic accounts to translate complex tech products into clear, compelling messaging and demand programs.

Qualifications

• Background in B2B technology, SaaS, software, or IoT.
• Experience with regional or field marketing and demand generation.
• Ability to build and execute account-based marketing campaigns.
• Experience collaborating with Sales to generate pipeline and ROI.

Responsibilities

• Own ABM, demand generation, events, sales enablement and partner marketing across North America.
• Plan and manage trade shows, executive events, webinars, and partner events.
• Translate technical products into clear, commercially-focused messaging.
• Lead campaigns across digital, content, partner, and event channels.
• Track campaign performance, pipeline contribution, and ROI.

Skills

Demand generation

ABM

Sales enablement

Partner marketing

Campaign management

Marketing analytics

Job description

Regional Marketing Manager | $90k–$110k + Bonus | Atlanta, GA

I’m working with a fast-growing B2B technology business looking to hire a Regional Marketing Manager to lead marketing activity across North America.

This is a hands‑on role supporting regional sales, partners and strategic accounts, with ownership across ABM, demand generation, events, sales enablement and partner marketing.

The ideal candidate would have a background in:

• B2B technology, SaaS, software, IoT or another complex technical product environment
• Regional, field or demand generation marketing
• Building and executing account-based marketing campaigns
• Working closely with Sales to generate and influence pipeline
• Partner, channel or reseller marketing
• Creating sales enablement material, presentations, case studies and campaign assets
• Managing trade shows, executive events, webinars and partner events
• Translating technical products into clear, commercially focused messaging
• Managing campaigns across digital, content, partner and event channels
• Tracking campaign performance, pipeline contribution and ROI

This role would suit a proactive marketing all‑rounder who is equally comfortable building the strategy and getting involved in the execution.