Regional Marketing Leader — Multifamily Growth & Engagement

Cortland; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cortland in Atlanta seeks a Regional Marketing Manager to lead lead-generation campaigns, marketing programs, and strategic initiatives across the multifamily portfolio. You will empower onsite teams and drive higher-quality leads and occupancy.

Partner with operations, investments, and creative teams to optimize budget, curb appeal, and collateral while ensuring consistent messaging and a superior resident and prospect experience.

Qualifications

• 6+ years of direct marketing, lead generation, and multifamily industry experience with proven results.
• Bachelor’s degree in related field or equivalent progressive marketing experience
• Excellent customer service and professionalism
• Strong verbal and written communication skills
• Self-starter with ability to multi-task independently
• Proficiency in Word, Excel, Outlook; Real Page product suite knowledge
• Must have a valid driver’s license and be able to lift up to 50 pounds
• Ability to travel monthly or quarterly for community visits

Responsibilities

• Analyze submarket trends to develop strategic marketing plans and campaigns
• Collaborate with onsite teams, portfolio leadership, and corporate teams to align marketing efforts with Cortland’s mission
• Partner with social media and website teams to enhance online presence and brand consistency
• Develop budget numbers, guidelines, and best practices for marketing, curb appeal, and collateral
• Support Branding, Design, and Investments teams with brand identity and collateral
• Ensure consistency between brand and target customer base in investment strategy
• Identify partnerships to support Cortland’s mission and investment strategy
• Review advertising, messaging, websites, and collateral for accuracy and relevance
• Research competitive communities and market trends affecting asset value
• Understand local communities, pricing, product, promotion, demographics
• Manage lead generation effectiveness and advertising platforms
• Provide guidance and reporting on results to communities and portfolio
• Oversee strategies and programs to achieve performance goals via lead generation
• Evaluate cost-per-lead and cost-per-move-in; navigate ad spaces
• Recommend outreach marketing and resident retention initiatives
• Lead and mentor one direct report

Skills

Marketing leadership

Lead generation

Brand management

Customer service

Communication

Multi-tasking

MS Office & Real Page

Driver's license

Travel willingness

Education

Bachelor's degree in related field

Tools

Real Page product suite

MS Office Suite (Outlook, Excel, Word)

Job description

Cortland in Atlanta seeks a Regional Marketing Manager to lead lead-generation campaigns, marketing programs, and strategic initiatives across the multifamily portfolio. You will empower onsite teams and drive higher-quality leads and occupancy.

Partner with operations, investments, and creative teams to optimize budget, curb appeal, and collateral while ensuring consistent messaging and a superior resident and prospect experience.