Senior Regional Marketing Manager

Cortland; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cortland in Atlanta seeks a Regional Marketing Manager to lead lead-generation campaigns, marketing programs, and strategic initiatives across the multifamily portfolio. You will empower onsite teams and drive higher-quality leads and occupancy.

Partner with operations, investments, and creative teams to optimize budget, curb appeal, and collateral while ensuring consistent messaging and a superior resident and prospect experience.

Qualifications

• 6+ years of direct marketing, lead generation, and multifamily industry experience with proven results.
• Bachelor’s degree in related field or equivalent progressive marketing experience
• Excellent customer service and professionalism
• Strong verbal and written communication skills
• Self-starter with ability to multi-task independently
• Proficiency in Word, Excel, Outlook; Real Page product suite knowledge
• Must have a valid driver’s license and be able to lift up to 50 pounds
• Ability to travel monthly or quarterly for community visits

Responsibilities

• Analyze submarket trends to develop strategic marketing plans and campaigns
• Collaborate with onsite teams, portfolio leadership, and corporate teams to align marketing efforts with Cortland’s mission
• Partner with social media and website teams to enhance online presence and brand consistency
• Develop budget numbers, guidelines, and best practices for marketing, curb appeal, and collateral
• Support Branding, Design, and Investments teams with brand identity and collateral
• Ensure consistency between brand and target customer base in investment strategy
• Identify partnerships to support Cortland’s mission and investment strategy
• Review advertising, messaging, websites, and collateral for accuracy and relevance
• Research competitive communities and market trends affecting asset value
• Understand local communities, pricing, product, promotion, demographics
• Manage lead generation effectiveness and advertising platforms
• Provide guidance and reporting on results to communities and portfolio
• Oversee strategies and programs to achieve performance goals via lead generation
• Evaluate cost-per-lead and cost-per-move-in; navigate ad spaces
• Recommend outreach marketing and resident retention initiatives
• Lead and mentor one direct report

Skills

Marketing leadership

Lead generation

Brand management

Customer service

Communication

Multi-tasking

MS Office & Real Page

Driver's license

Travel willingness

Education

Bachelor's degree in related field

Tools

Real Page product suite

MS Office Suite (Outlook, Excel, Word)

Job description

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As a Regional Marketing Manager, you motivate and empower community teams while developing and executing lead-generation campaigns, marketing programs, and strategic initiatives that support the multifamily communities in your portfolio. Your work increases prospective resident engagement, strengthens brand presence across markets, and enables on-site teams to convert leads more efficiently. You help ensure consistent marketing performance, elevate resident and prospect experience, and drive alignment between community operations and Cortland’s overall marketing strategy. Your impact will result in higher-quality leads, improved occupancy, stronger revenue performance, and more cohesive marketing execution across the portfolio—all contributing to Cortland’s growth and market leadership.

• Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads


• Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich Cortland’s culture, guiding principles, and mission


• Partner with the social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience


• Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, curb appeal, and collateral at the community and portfolio level


• Assist and support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design


• Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment


• Strategically identify and vet beneficial partnerships that will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen the overall performance


• Conduct ongoing reviews of advertising, messaging, websites, and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information, and results


• Research competitive communities, market shifts, employment trends, sub-market changes, new product development or renovation, primary businesses, market trends, and differentiators that may impact asset value or performance


• Understand and discuss communities in the area, pricing, product, promotion, and their customer demographic and employment base


• Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads


• Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio


• Oversee the management and execution of strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around lead generation


• Evaluate and understand advertising on a cost-per-lead and cost-per-move-in basis; navigate accordingly the entry and/or exit into a specific advertising space


• Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community


• Lead, mentor, and oversee one direct report, driving accountability, engagement, and successful delivery of regional marketing programs.

Qualifications

• Superb 6+ years of direct marketing, lead generation, and multifamily industry experience with proven results related to increased sales, lead generation, and revenues


• Bachelor’s degree in related field or equivalent progressive experience in marketing


• Excellent customer service skills while maintaining the highest standards of professionalism


• Strong verbal and written communication skills


• Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters


• Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite


• Must have a valid driver’s license; must be able to lift up to 50 pounds, bend, walk and climb stairs


• Ability to travel for community visits on a monthly or quarterly basis

About Cortland

Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in‑house design, construction, and operations to deliver value and innovation across its portfolio.

Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email [e-mail]

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.