Regional Marketing Lead for Engineering Division

Terracon; Fort Worth (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Terracon is seeking an experienced marketing leader to drive division and office marketing programs, manage budgets, and align with corporate strategy. You will mentor teams, lead key pursuits, and build a robust marketing operation across multiple offices.

Responsibilities include CRM adoption, ROI tracking, market research, and collaboration with the national marketing team to ensure brand integrity and change initiatives are effectively implemented.

Qualifications

• Bachelor’s degree in communications, marketing, or related degree and 10 years’ experience. Or, in lieu of a degree, a minimum of 14 years’ related experience
• Proficient in Microsoft and Adobe Creative Suite (InDesign).
• Ability to mentor or train direct reports or teams to execute marketing strategies within a division or region.
• Ability to tailor marketing collateral to a target audience.
• A valid driver’s license with acceptable violation history may be required.

Responsibilities

• Manage the marketing program for a division/office and a team of direct reports.
• Manage the pursuit/proposal pipeline, develop pursuit strategies, and assist sellers/doers in marketing the lifecycle.
• Lead CRM adoption in the office and produces marketing reports for leadership.
• Lead and assist senior marketing strategists with division and office marketing meetings.
• Work in partnership and align with corporate marketing and communications strategy and is a change agent on initiatives.
• Create and manage division marketing plans and budgets with tracking return on investment (ROI) utilizing CRM.
• Lead marketing and communication planning (digital, social, public relations) for a geographic area in partnership with corporate marketing and communications.
• Lead major pursuit or regional go/no go meetings.
• Responsible for internal training and maintaining the Terracon brand in the division.
• Lead market research efforts.
• Manage marketing budgets and tracks ROI.
• Lead market research efforts.
• Build marketing team.
• Known as a brand expert and owns brand integrity in the region/division.
• Build culture, is viewed as a leader, and can have crucial conversations to build an effective marketing program. Visible in supporting other marketing professionals in their marketing efforts.
• Has relationships with the national marketing team and works to gain meaningful change on initiatives.
• Uses CRM data to produce reports.
• Develop understanding and be aware of and minimize project-related risk.
• Lead safety efforts for team and ensure team follows safety rules and guidelines.
• Promote continuous quality monitoring and improvement on projects. Monitor quality standards and practices. Engage APRs on projects at their onset.
• Perform other duties as assigned.

Skills

Team leadership

Marketing strategy

Brand management

Budget management

Change management

Education

Bachelor’s degree in communications, marketing, or related degree

14 years’ related experience (in lieu of degree)

Tools

Microsoft Office

Adobe Creative Suite (InDesign)

Job description

Terracon is seeking an experienced marketing leader to drive division and office marketing programs, manage budgets, and align with corporate strategy. You will mentor teams, lead key pursuits, and build a robust marketing operation across multiple offices.

Responsibilities include CRM adoption, ROI tracking, market research, and collaboration with the national marketing team to ensure brand integrity and change initiatives are effectively implemented.