Regional Marketing Field Specialist

Lennar USA; Charleston (SC); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Parental leave

Education assistance

Vacation time and holidays

Home purchase discounts

Employee referral program

Everyone’s Included Day

Job summary

Lennar is hiring a Regional Marketing Field Coordinator in Charleston to serve as the on-the-ground marketing partner for divisional teams. You’ll support NHCs with flyers, signage, and MLS listings while coordinating local events and launches.

You will help maintain branded materials, manage signage inventory, and collaborate across sales, operations, and regional marketing to ensure successful campaigns at the community level.

Qualifications

• Bachelor degree or equivalent preferred; High school diploma or GED acceptable.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Strong organizational and time management skills; able to manage multiple deadlines.
• Knowledge of MLS, Canva, Airtable, and MS Office.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In homes with accurate signage, monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, and open houses weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution including WHC office setup with regional/national teams, SGT install/removal, and basic office systems.
• Support regional content teams with photography requests for homes, models, local area, testimonials and lifestyle photography.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Skills

Marketing coordination

Communication

Organization

Education

Bachelor of Science or Arts degree or equivalent

Tools

MLS

Canva

Airtable

Microsoft Office

Job description

Lennar is hiring a Regional Marketing Field Coordinator in Charleston to serve as the on-the-ground marketing partner for divisional teams. You’ll support NHCs with flyers, signage, and MLS listings while coordinating local events and launches.

You will help maintain branded materials, manage signage inventory, and collaborate across sales, operations, and regional marketing to ensure successful campaigns at the community level.