Regional Marketing Director, TX & TN Growth & Strategy

M/I Homes, Inc.; Dallas (TX); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

M/I Homes, Inc. is seeking a Region Marketing Director to guide regional marketing strategy across multiple divisions, driving walk-ins, inbound calls, and new lead growth. You will align budgets with division goals and coach field marketing teams on best practices.

You will lead cross-functional partnerships, analyze performance data, and standardize marketing standards across communities while reporting results to senior leadership.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience.
• Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
• Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
• Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

Aufgaben

• Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
• Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
• Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership.
• Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
• Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
• Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
• Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
• Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.

Kenntnisse

Marketing strategy

Budget management

Digital advertising

Lead generation

Traffic performance analytics

Cross-functional collaboration

Forecasting and reporting

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Five or more years of progressive marketing experience

Two or more years leading marketing teams

Experience with marketing budgets and spend allocations

Tools

Microsoft Office

Marketing analytics tools

Jobbeschreibung

M/I Homes, Inc. is seeking a Region Marketing Director to guide regional marketing strategy across multiple divisions, driving walk-ins, inbound calls, and new lead growth. You will align budgets with division goals and coach field marketing teams on best practices.

You will lead cross-functional partnerships, analyze performance data, and standardize marketing standards across communities while reporting results to senior leadership.