Regional Marketing Director: Multi-Market Growth & Strategy

M/I Homes; Cincinnati (OH); On-site; USD 120,000 - 160,000; Full time

Job summary

M/I Homes seeks a Region Marketing Director to drive regional marketing strategy and performance. You will increase walk-in traffic, phone inquiries, and lead growth across divisions, aligning budgets with goals and setting community-level standards.

Partner with cross-functional teams to diagnose gaps, share best practices, and coach field marketing teams. Lead, mentor, and develop division marketers, manage spend allocations, and report results with a data-driven approach.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent combo of education and experience.
• 5+ years of progressive marketing experience across multi-market or multi-division programs.
• 2+ years of experience leading, coaching, or directing marketing team members or cross-functional initiatives.
• Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

Responsibilities

• Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
• Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
• Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership.
• Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend through cross-functional partners.
• Diagnoses traffic trends and directs corrective actions, including spend shifts and marketing initiatives.
• Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data.
• Translates best practices between divisions for events, inventory campaigns, and real estate agent programs.
• Reports performance against walk-in traffic, inbound calls, and lead goals on a regular cadence.
• Develops and trains division teams on processes, standards, and best practices.

Skills

Marketing strategy

Budget management

Lead generation

Data analysis

Cross-functional leadership

Communication

Presentation skills

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

MS Office

Job description

M/I Homes seeks a Region Marketing Director to drive regional marketing strategy and performance. You will increase walk-in traffic, phone inquiries, and lead growth across divisions, aligning budgets with goals and setting community-level standards.

Partner with cross-functional teams to diagnose gaps, share best practices, and coach field marketing teams. Lead, mentor, and develop division marketers, manage spend allocations, and report results with a data-driven approach.