Regional Marketing Director: Elevate Leasing Growth

Willow Bridge Property Company; Seattle, Portland, San Francisco (WA, OR, CA); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

401(k)

Career development

Job summary

Willow Bridge Property Company is hiring a Regional Marketing Director to lead marketing across a portfolio of multifamily assets. You will partner with the national marketing team, develop budgets, and drive occupancy and revenue growth through data-driven campaigns and strategic initiatives.

The role requires leadership, PM software experience, and PowerPoint proficiency. Willingness to travel, manage on-site teams, and coordinate with vendors for new development and rebrands is essential.

Qualifications

• BA/BS degree strongly preferred.
• Experience in multifamily marketing.
• Experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills.
• PowerPoint proficiency.
• Ability and willingness to travel.
• Analytical skills with experience developing strategic marketing plans.
• Proven track record of achieving marketing goals.
• Proven ability to establish and maintain relationships with management teams.

Responsibilities

• Develop and implement strategic marketing programs for a portfolio of multifamily assets.
• Collaborate with the national marketing team to set goals and objectives.
• Articulate SEO/SEM goals to regional and on-site teams and owners.
• Research and build community marketing plans to meet business objectives.
• Create and manage marketing budgets for each community.
• Maintain relationships with marketing vendors and partners.
• Develop marketing materials for proposals and new business.
• Communicate marketing performance to ownership groups and regional teams.
• Assist with marketing transitions and digital asset collection.
• Collaborate with agencies on new construction and rebrands.
• Assist with development floorplan review and pre-development efforts.
• Manage software integrations for dynamic pricing and listings.
• Ensure data accuracy in PM software and asset websites.
• Ensure marketing collateral is up-to-date and visible.
• Set up and monitor reputation management and review responses.
• Implement lead tracking and reporting improvements.
• Train on-site teams to use lead management tools and iPad leasing.
• Set up Google Analytics and monitor site performance.
• Develop and oversee social media content and paid campaigns.
• Manage listings on Google My Business and locational sites.
• Collaborate on market-based strategies to improve leasing velocity.
• Support underperforming communities and roll out best practices.
• Provide training to teams on rolling out marketing initiatives.
• Conduct site visits to ensure curb appeal and proper marketing opportunities.
• Stay informed on market competitors and opportunities.
• Research new marketing channels and opportunities.
• Attend company meetings and industry conferences.

Skills

Multifamily marketing

PowerPoint

Communication skills

Leadership

Analytical skills

Customer service

Travel flexibility

Education

BA / BS degree

Tools

Property management software

Job description

Willow Bridge Property Company is hiring a Regional Marketing Director to lead marketing across a portfolio of multifamily assets. You will partner with the national marketing team, develop budgets, and drive occupancy and revenue growth through data-driven campaigns and strategic initiatives.

The role requires leadership, PM software experience, and PowerPoint proficiency. Willingness to travel, manage on-site teams, and coordinate with vendors for new development and rebrands is essential.