Regional Marketing Coordinator - Boston, MA

Berkshire Bank Company; Boston (MA); On-site; USD 45,000 - 76,000; Full time

Job summary

Berkshire Bank is seeking a Regional Marketing Coordinator to support the development and execution of marketing initiatives across multiple locations. You will help with events, campaigns, sponsorships, and promotional materials while ensuring brand and regulatory alignment.

The role requires 1–3 years of marketing experience, proficiency with Adobe Creative Cloud, and strong writing and project management skills.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 1-3 years of professional marketing experience.
• Experience with Adobe Creative Cloud essential.
• Banking or regulated industry experience is a plus.

Responsibilities

• Coordinate regional marketing projects across the organization.
• Create and proofread flyers, ads, presentations, and signage.
• Track projects and manage deadlines with directors and managers.
• Plan and execute bank events and promotions.
• Collaborate with outside agencies, printers, and vendors.
• Manage regional sponsorships with marketing managers.
• Maintain consistent branding and messaging across channels.
• Ensure materials comply with policies and regulatory requirements.
• Perform other duties as assigned.

Skills

Microsoft Office

Graphic design basics

Editing & proofreading

Presentation skills

Project management

Adaptability

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Cloud

Adobe Illustrator

Adobe InDesign

Job description

Division: Marketing & Communications. Department: Marketing. Reports to: Director of Regional Marketing. Status: Non-Exempt. Grade: 8. Pay Range: $21.55 - $36.63. Actual compensation within the pay range will be determined based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Location: Pittsfield, MA; Boston, MA; or Providence, RI.

Purpose/Objective

The Regional Marketing Coordinator supports the development and execution of marketing initiatives that strengthen the bank's brand, build customer relationships, support business growth, and increase awareness within the communities the bank serves. The Coordinator assists with company events, sponsorships, advertising, campaigns, and development of promotional materials while ensuring all marketing activities are consistent with the bank's brand and regulatory requirements.

Key Accountabilities

• Create Coordinate regional marketing projects, campaigns and initiatives across the organization.
• Create, edit and proofread marketing materials including flyers, advertisements, presentations, signage, graphics, and promotional materials.
• Track Regional Marketing projects, coordinate deliverables, and manage deadlines in collaboration with the Director of Regional Marketing and Regional Marketing Managers.
• Assist with the planning, logistics, development of marketing and promotional materials and ultimate execution of bank events.
• Collaborate with outside agencies, printers, designers, photographers, and other vendors as needed.
• Coordinate and process regional bank sponsorships in conjunction with the Regional Marketing Managers.
• Maintain consistent branding, messaging and tone across all marketing channels, assets and locations.
• Ensure marketing materials follow applicable bank policies, brand standards and regulatory requirements.
• Perform other duties and projects as assigned.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

Experience

• 1-3 years of relevant professional experience
• Experience with Adobe Creative Cloud, Adobe Illustrator and Adobe InDesign or similar graphic design tools
• Events management and prior marketing experience preferred
• Experience in financial services, banking, or another regulated industry a plus

Skills & Knowledge

• Proficiency with Microsoft Office particularly, Word, Excel and PowerPoint
• Basic knowledge of Graphic Design
• Solid written, verbal, editing, proofreading, and presentation skills
• Strategic, creative, detail-oriented, highly organized, and professional, with sound judgment and the ability to manage multiple priorities under deadlines
• Highly organized with strong project management skills
• Adaptable, proactive, and solutions-oriented, with the ability to operate effectively in a dynamic environment independently or as part of a team

Beacon Bank is an Equal Opportunity Employer - all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or would like to request alternative methods of applying, please contact us at [e-mail].