Communications Specialist - Glastonbury, CT

Berkshire Bank; Glastonbury (CT); In loco; USD 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

Berkshire Bank is seeking a Content & Communications Specialist in Glastonbury, CT, focused on producing clear written and visual content for PR, social media and employee communications. You will collaborate with internal clients, support editorial calendars, and help elevate brand awareness.

The role requires strong writing, editing, and planning skills, plus comfort with photography, video production, and social media analytics. Some travel may be needed to support campaigns.

Competenze

• Bachelor's degree in Journalism, Communications or Digital Media preferred
• 1–3 years in professional communications; PR or journalism preferred
• Internships in PR/journalism encouraged

Mansioni

• Plan, create and distribute written and visual content across media
• Draft and execute PR, social media and employee communications to boost brand and inform employees
• Support internal clients (HR, IT, leadership) with communications needs
• Support editorial calendars and metrics reporting
• Capture high-quality visuals (photo/video) and proofreading for accuracy
• Coordinate social media monitoring, respond to trends and manage risk
• Maintain media contacts database and department procedures
• Occasional travel within footprint

Conoscenze

Content creation

Effective communication

Writing & proofreading

Social media management

Project management

Formazione

Bachelor's degree in Journalism or Communications

Strumenti

Microsoft Office

Adobe Creative Suite

SharePoint

CisionOne

Spout Social

ClipChamp

Descrizione del lavoro

Division: Marketing and Communications
Department: Communications
Reports to: Director of Communications
Status: Non - Exempt
Grade: 8
Salary Range: $21.55 - $36.63
Actual compensation within the pay range will be determined based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
Location: Glastonbury, CT

Key Accountabilities

• Plan, create and distribute written and visual content for a variety of communications mediums and audiences that are clear, consistent and strategically aligned:
• Through effective, probing questioning and active listening, identify the most relevant information audiences need to understand the impact of an issue, event or development, including placing information in the appropriate context and understanding different audience perspectives and needs.
• Draft and execute clear, high-quality PR, social media and employee communications content to increase brand awareness/affinity, improve reputation and inform/engage employees.
• Support select internal clients for communications needs as directed (i.e. Community Relations, regional leadership, Lines of Business, HR, IT, etc.).
• Support development and administration of Communications Team Editorial Calendars.
• Capture and produce high-quality visuals (photo and video).
• Proofreads copy for accuracy and style.
• Additional social media support:
  • Create branded graphics, edit and re-size photos.
  • Monitor the bank's social media platforms with timely elevation and logging of negative issues/complaints and other interactions with stakeholders.
  • Complete social media risk assessments and ensure a superior level of customer service. Stay up to date on social media trends/competitor strategies, respond to changes relevant to the bank's communications strategies.
• Departmental administrative and logistical support:
  • Coordinate tracking of all communications department metrics and key performance indicators to help prioritize resources, evaluate performance, inform strategies and mitigate risks. Produce and maintain communications reports and dashboards.
  • Manage departmental operational processes, including content libraries, risk/compliance controls, testing, vendor management, invoice and third-party management to maximize effectiveness and efficiencies as well as ensure alignment with corporate strategic objectives.
  • Maintain database of media contacts.
  • Maintain department procedures.
  • Coordinate special projects, meetings and assist with other duties as assigned.
• Occasional travel throughout footprint is required.

Education

• Bachelor's degree in Journalism, Communications with concentration in Public Relations preferred, or Digital Media with concentration in multimedia journalism preferred

Experience

• 1-3 years of professional communications experience; emphasis on public relations or journalism preferred
• Internship/s; emphasis on public relations or journalism preferred

Skills & Knowledge

• Highly organized, professional, proactive self-starter and fast learner who strives for continuous improvement
• Comfortable in a fast-paced environment, adept at adapting to daily changes in priorities and deliverables, as well as project and deadline management
• Strong written communication skills, including researching, interviewing, writing, editing and proofreading content with accuracy, attention to detail and adherence to brand voice and Associated Press Style standards
• Adept at basic planning and execution of written and visual communications related to public relations, employee communications and social media
• Understands earned media and what makes a story newsworthy internally or externally
• Keen attention to detail in collecting information, writing, editing, proofreading and project management
• Ability to lead meetings and provide recommendations to internal clients
• Understands or can quickly learn the basics of banking while striving for higher level of understanding
• Ability to leverage research and analysis to inform planning and analyze outcomes
• Ability to work effectively both independently and as part of a team
• Strong interpersonal skills and confidence engaging with employees and leaders across the organization
• General knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, SharePoint and Clip Champ, as well as photography, graphics production, video & sound production
• Knowledge of social media platforms (LinkedIn, Instagram, Facebook, X), Adobe Creative Suite (PhotoShop, InDesign), CisionOne, Spout Social or social media management platform/s, and email newsletter production preferred

Beacon Bank is an Equal Opportunity Employer - all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or would like to request alternative methods of applying, please contact us at [e-mail].