Regional Marketing & Communications Lead - Florida Growth

Hospital for Special Surgery; Palm (PA); On-site; USD 60,000 - 90,000; Full time

Job summary

Hospital for Special Surgery is seeking a Regional Marketing Support professional to drive Florida market initiatives and align local campaigns with enterprise priorities. You will partner with the Associate Director and enterprise marketing teams to execute integrated campaigns across digital, events, and communications channels.

You will coordinate regional activities, maintain brand standards, develop localized content, and support reporting and stakeholder communications.

Responsibilities

• Support the development and execution of marketing initiatives that advance growth objectives across the Florida market.
• Partner with the Associate Director and enterprise marketing teams to implement integrated marketing campaigns aligned with enterprise priorities and local market needs.
• Coordinate regional marketing activities across service lines, physician practices, events, community engagement initiatives, and business development efforts.
• Serve as a key marketing contact for Florida physicians, operational leaders, and administrative stakeholders.
• Help identify local market opportunities, trends, and competitive insights to inform marketing recommendations and planning.
• Execute Florida-specific marketing tactics across digital, social media, content, email, events, and other marketing channels.
• Collaborate with Brand, Content, Digital Experience, Performance Marketing, Analytics, and Public Relations teams to support campaign execution and optimization.
• Assist in the development of marketing collateral, presentations, promotional materials, and localized content.
• Support reporting and performance tracking for regional marketing activities and campaigns.
• Support regional communications needs, ensuring alignment with enterprise messaging and communications standards.
• Partner with the Public Relations team to identify local storytelling opportunities, physician visibility initiatives, media opportunities, and community engagement efforts.
• Coordinate content gathering, local announcements, event communications, and other market-specific communications activities.
• Help maintain consistent messaging across internal and external audiences.
• Ensure all Florida marketing materials and communications adhere to HSS brand standards and positioning.
• Support local activation of enterprise brand campaigns and initiatives.
• Coordinate the development of localized content, including physician profiles, patient stories, community initiatives, educational content, and promotional materials.
• Help strengthen HSS's visibility and presence across the Florida market through community, digital, and experiential opportunities.
• Build strong working relationships with physicians, practice leaders, operational teams, vendors, and enterprise marketing partners.
• Coordinate multiple projects simultaneously, ensuring strong communication, organization, and timely execution.
• Prepare reports, presentations, status updates, and project materials for both Florida and enterprise stakeholders.
• Support the planning and execution of events, sponsorships, community partnerships, and other regional marketing activities.

Job description

Hospital for Special Surgery is seeking a Regional Marketing Support professional to drive Florida market initiatives and align local campaigns with enterprise priorities. You will partner with the Associate Director and enterprise marketing teams to execute integrated campaigns across digital, events, and communications channels.

You will coordinate regional activities, maintain brand standards, develop localized content, and support reporting and stakeholder communications.