Regional Marketing and Growth Coordinator

InPerSuit Inc.; Birmingham (AL); Hybrid; USD 60,000 - 75,000; Full time

Job summary

InPersuit Inc. is seeking a Marketing and Growth Coordinator to lead consumer and lawyer marketing in the Birmingham and Atlanta markets. The role focuses on multi-channel campaigns, lead conversion, and relationship-building with lawyers and partners.

Candidates should have experience in legal marketing, campaign coordination, and growth strategies, with a growth-oriented mindset and capability to work remotely in a hybrid environment.

Qualifications

• Minimum 3–5 years in legal marketing, ideally with a small firm or marketing agency.
• Strong organizational and project management skills.
• Familiarity with law firm operations, legal intake, and attorney–client engagement.
• Ability to communicate and engage with attorneys, vendors, and professionals.
• Experience in marketing, business development, and networking in the legal field.
• Proficiency with Google Analytics, Meta platforms, CRM (Zoho), social media, and digital marketing strategies.

Responsibilities

• Coordinate and support implementation of consumer and lawyer campaigns.
• Manage consumer and lawyer growth and business development.
• Assist vendors in managing paid and non-paid marketing campaigns.
• Track marketing metrics, including lead conversions and ROI.
• Coordinate with marketing vendors and legal intake for growth and data reporting.
• Organize all consumer and lawyer marketing and growth activities.
• Develop community management strategies and engage legal professionals.
• Lead non-paid marketing strategies to attract lawyer recruits and collaborate with sales.
• Present products to participating and prospective lawyers and conduct demos.

Skills

Legal marketing

Project management

Networking

Content creation

Remote work

Tools

Zoho CRM

Google Analytics

Meta platforms

Social media management

Email marketing

Job description

Location: Atlanta, GA OR Birmingham, AL (Hybrid)

Employment Terms: Contract to Permanent, (25-40 hours per week)

Compensation:

• Contract Role: $25 - $30 per hour, 25-40 hours
• Permanent: $60,000 - $75,000+ annually, performance based. Benefits and stock options available.

About The Company

We are InPersuit, an innovative legal tech and support marketplace that connects everyday legal consumers with high-quality participating lawyer recruits.

Job Summary

We are hiring a Marketing and Growth Coordinator for the Birmingham and Atlanta markets to implement all aspects of consumer and lawyer marketing.

This role requires a professional with experience in legal marketing, multi-channel campaign coordination, lead conversion, networking and sales. Some legal marketing experience with law firms is required. The candidate must be growth oriented and interested in an accelerated performance-based marketing career with our company.

Local Marketing and Growth:

This role requires capability of researching and recommending effective local marketing, advertising, and growth opportunities for consumers and lawyers. This includes evaluating and proposing strategies for local paid search campaigns, social media management, strategic partnerships, community development, and local media resources.

Qualifications and Experience:

• Minimum of 3-5 years of experience in legal marketing, preferably with a small or law firm or marketing agency.
• Strong organizational and project management skills, with the ability to coordinate multiple marketing and growth efforts effectively.
• Familiarity with law firm operations, legal intake, and attorney-client engagement processes.
• Ability to communicate and engage with attorneys, vendors, and other professionals in a professional and persuasive manner.
• Experience and strong skills in marketing, business development, networking in the legal field.
• High user aptitude and proficiency in technology and software commonly used in legal marketing including Google Analytics, Meta platforms, CRM (Zoho), social media, email marketing, and digital marketing strategies.
• Strong writing and content management skills, capable of executing social media, blog posts, and email campaigns.
• Self-motivated and able to work remotely while staying organized and proactive.

Key Responsibilities

Marketing and Growth Coordination for Consumers and Lawyers

• Coordinate and support the implementation and execution of consumer and lawyer campaigns.
• Manage consumer and lawyer growth and business development.
• Assist marketing vendors in managing all paid and non-paid marketing campaigns and content.
• Track and report marketing and growth metrics, including consumer lead conversions, lawyer engagement, lead generation, and campaign ROI.
• Coordinate with marketing vendors and legal intake to ensure marketplace growth, high lead conversion rates, reliable data reporting in CRM, and improve lead conversions.
• Organize and coordinate all consumer and lawyer marketing and growth.
• Organize and coordinate community management strategies, fostering relationships with legal professionals and organizations.
• Coordinate non-paid marketing strategies to attract lawyer recruits, including social media engagement, partnerships with bar associations, and collaboration with the sales team on networking-driven campaigns.
• Present and explain existing and future products and services to participating and prospective lawyers.
• Conduct or coordinate sales conversations and product demos to participating and prospective lawyers.
• Coordinate lawyer onboarding after enrollment, ensuring participating lawyers understand the platform, services, processes, expectations, and available support.
• Maintain ongoing relationships with participating lawyers to encourage engagement, retention, referrals, and adoption of additional products and services.
• Gather structured feedback from lawyer recruits and participating lawyers regarding the sales process, onboarding experience, platform, products, pricing, and services.
• Communicate lawyer feedback and market insights to leadership, product, marketing, and operations teams to improve the lawyer experience and refine InPerSuit’s offerings.
• Track lawyer recruitment, sales, onboarding, engagement, and retention activity and help identify opportunities to improve conversion throughout the lawyer growth funnel.

Campaign Management and Performance Optimization

• Track and report campaign performance through the proficient use of marketing and CRM software.
• Confirm UTM tracking, analytics, and reporting, ensuring accurate attribution of leads and performing quality checks on lead data fields.
• Regularly assess, report and ensure optimization of marketing funnels to increase and improve qualified lead conversions.
• Track engagement metrics for lawyer recruiting.
• Assist marketing partners with marketing reporting and analysis, ensuring data-driven decisions for ongoing campaign improvements.
• Help coordinate branding efforts, maintaining consistency across all marketing materials and communications.
• Strategically recruit high-quality lawyers with effective network marketing techniques and manage effective participating lawyer relationships.
• Provide and analyze performance reports, including insights on campaign effectiveness, budget utilization, and key KPIs for both consumer and lawyer marketing efforts.
• Act as a liaison between marketing, content, and intake teams to ensure streamlined communication, improved lead conversion and execution of campaigns.
• Collaborate with our marketing partners and external vendors (content creators, digital agencies) to ensure cohesive marketing strategy execution.