Regional Marketing

JustMarkets; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

20 vacation days per year

10 paid sick leave days per year

Public holidays as per company policy

Medical insurance

Opportunity to work remotely

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Regional Marketing Lead to steer growth across new markets. You will lead regional marketing managers, adapt global campaigns for local audiences, and drive registrations, deposits, and long-term growth.

You will oversee channel mix, budgets, and cross-functional collaboration with Product and Payments teams, while expanding online communities and offline events. Fluency in English is required and experience in crypto/iGaming is highly valued.

Qualifications

• 4+ years of marketing experience with a strong B2C background.
• Experience leading a regional team of 4+ people.
• Proven ability to develop and implement regional marketing strategy and manage budgets.
• Experience attracting users in international markets (MENA/SSA or others).
• Hands-on experience with web/app analytics tools (GA4, Mixpanel, Amplitude) and BI dashboards (Tableau, Power BI, Metabase).
• Solid understanding of full-funnel unit economics (CAC, LTV, payback).
• Experience adapting global campaigns for local markets and managing paid traffic channels.

Responsibilities

• Develop and own the regional marketing strategy, including market research and channel mix.
• Lead and develop a team of regional marketing managers and set clear goals.
• Track full-funnel performance and report results weekly to Head of Marketing.
• Collaborate with global marketing to adapt campaigns, landing pages, and creatives.
• Manage regional budget and allocate spend to reach targets efficiently.
• Improve local user journey with Product and Payments teams; fix drop-offs in payments.
• Partner with Influencer Marketing to work with regional creators and educators.
• Grow regional communities (Telegram, Discord, X, YouTube) and drive engagement.
• Plan and budget offline events and measure their results.
• Ensure compliance with platform policies and local regulations.

Skills

Marketing leadership

Team management

Strategic planning

Full-funnel marketing

Paid traffic

SEO

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Audience segmentation

Budget management

Campaign localization

Content/community growth

English proficiency

Crypto/trading/iGaming knowledge

Regulatory awareness

Community management

Offline events planning

Tools

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Job description

Описание:

We are looking for a Regional Marketing Lead to join our team and take charge of growing our presence in new markets. By leading a team of regional marketing managers and working closely with the global marketing team, the Regional Team Lead will build effective regional strategies, adapt global campaigns to local audiences, and ensure that all marketing initiatives align with business objectives, resonate with local traders, and drive registrations, deposits, and long-term growth.

Задачи:

• Develop and own the regional marketing strategy, including market and competitor research, audience segmentation, and channel mix, and deliver regional results
• Lead and develop a team of regional marketing managers by setting clear goals, running regular planning sessions, and maintaining a high standard of execution
• Track full-funnel performance (click, registration, KYC, FTD, retention) and report regional results to the Head of Marketing on a weekly basis
• Collaborate with the global marketing team to adapt global campaigns, landing pages, and creatives to local markets
• Manage the regional marketing budget and allocate spend across channels and markets to reach targets efficiently
• Work with Product and Payment teams to improve the local user journey, from registration and KYC to the first deposit and trade, and to find and fix drop-offs in local payment methods
• Partner with the Influencer Marketing team to select and work with regional creators, influencers, and trading educators
• Grow regional community and content channels, including (Telegram, Discord, X, YouTube, and local community forums), driving organic trader engagement and retention
• Plan and budget regional offline events such as expos, seminars, sponsorships, and partner dinners, and measure the results each event brings
• Ensure that all regional advertising complies with platform policies and local regulations, including mandatory risk warnings, and monitor competitors’ offers and campaigns to identify opportunities for growth

Требования:

• At least 4 years of experience in marketing, with a strong B2C background
• At least 2 years of experience managing a team of 4 or more people
• Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
• Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
• Experience with web and app analytics, including product analytics tools (GA4, Mixpanel, or Amplitude), BI dashboards (Tableau, Power BI, or Metabase), and attribution platforms (AppsFlyer, Kochava or Adjust)
• Solid understanding of full-funnel unit economics, including CAC, LTV, and cohort payback
• Experience adapting global campaigns for local markets
• Hands-on experience with paid traffic channels (Google, Meta, and others) and SEO
• Upper Intermediate to Advanced English proficiency
• Background in trading and crypto domains, or experience in iGaming field
• Knowledge of financial advertising rules on major platforms (Google, Meta, TikTok) and regional regulatory requirements
• Experience launching and growing online communities (Telegram, Discord, X, YouTube)
• Experience planning and budgeting offline marketing events
• Experience working with culturally diverse international teams

Условия:

Work in a large international cross-functional team of experienced professionals

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)