Chief marketing officer in fintech

WN Talents; United States; Remote; USD 190,000 - 260,000; Full time

Job summary

WN Talents ищет руководителя по маркетингу с опытом лидерства в CFD/Forex/fintech для руководства всем маркетингом и P&L на глобальном уровне. Ваша задача — масштабировать платную активацию до многомиллионных показателей, оптимизируя CAC, LTV/CAC и окупаемость, управлять каналами Google, Meta, TikTok, programmatic, а также брендом, контентом, SEO и репутацией.

Также вы будете возглавлять творческую команду, работать с CRM/ lifecycle, Product Marketing и Events, взаимодействовать с CEO/COO и

Qualifications

• 7+ years of marketing leadership experience within CFD/Forex/fintech/iGaming or other high-velocity regulated B2C industries.
• Proven track record of scaling paid user acquisition to $1M+/month while maintaining disciplined unit economics (CAC, LTV/CAC, payback).
• Strong hands‑on performance marketing background — you have personally run mediabuy on Google, Meta, TikTok, programmatic, and/or push/pop networks; you are comfortable in ad platforms, not just reviewing dashboards.
• Proven ability to build brand alongside performance — you understand that brand investment compounds performance efficiency and know how to balance the two.
• Deep understanding of the full marketing funnel — awareness, acquisition, conversion, retention — and how marketing interacts with Sales/CC, IB/Affiliates, and Retention.
• Strong experience with MMP platforms (Adjust, AppsFlyer, or equivalent), attribution modelling, and mobile attribution mechanics.
• Hands‑on experience with CRM/lifecycle platforms (email, push, SMS) and understanding of how lifecycle communications drive LTV, churn, and reactivation.
• Strong analytical mindset — comfortable working with channel P&L, cohort analysis, CAC/LTV modelling, and creative performance analytics.
• Experience managing creative production at scale — briefing, producing, testing, and iterating on ad creative and landing pages.
• Experience leading Product Marketing (GTM for new products/features) and Event Marketing (conferences, webinars, industry events)
• Experience with SEO, content marketing, and reputation/review management — especially in trust-sensitive categories
• Strong people leadership — you have built and managed marketing teams of 15+ people across multiple sub-disciplines
• Excellent stakeholder management — comfortable at executive leadership team level, working closely with the CEO, COO, and other C-level functional leaders
• English level — C1+ Будет плюсом: Spanish, Arabic, or Portuguese language proficiency is a strong plus.

Responsibilities

• Own the full marketing P&L — brand investment, performance budget, creative production, and lifecycle communications — across all target GEOs (LatAm, MENA, SA, SEA)
• Scale paid user acquisition from current levels to $1M+/month while maintaining or improving CAC and LTV/CAC ratio; own channel mix across Google, Meta, TikTok, programmatic, push/pop, and native
• Build nomo’s brand in target markets — own content, PR, social, SEO, and reputation/review management (Trustpilot, WikiFX, ForexPeaceArmy)
• Own the homepage and all marketing pages — conversion rate optimization, A/B testing, localization, and landing page performance per campaign
• Own the CRM communications platform (email, push, SMS) and all outbound client communications; execute lifecycle campaigns against Retention’s strategic briefs
• Lead Product Marketing — go-to-market for new products and features, competitive positioning, sales enablement for the call center, feature adoption campaigns
• Lead Event Marketing — industry conferences (iFX, Finance Magnates), IB events, webinars, and partnership co-marketing
• Own the full creative pipeline — ads, landing pages, video content, and A/B creative testing; build in-house creative capacity to support scale
• Partner with Sales to align lead quality with CC productivity; provide lead quality feedback loops from UA back into targeting and creative strategy
• Partner with IB/Affiliates on co-marketing and brand consistency across partner channels
• Own MMP (Adjust) implementation, attribution model, and fraud prevention; ensure data integrity across all acquisition channels
• Build and maintain the marketing analytics stack — channel P&L, cohort analysis, creative performance, campaign ROI — in partnership with the Data & BI team
• Build, manage, and develop a scaled marketing team across brand, performance, creative, web, CRM comms, product marketing, and events
• Be accountable for key marketing KPIs: CAC (blended and per GEO), FTDs, blended ROAS, LTV/CAC, organic FTDs, brand search volume, homepage conversion rate, and campaign contribution to retention.

Job description

Описание:

We are an international next-generation brokerage company actively expanding across the LatAm, MENA, South Asia, and Southeast Asia markets. Our mission is to provide traders with access to innovative trading and copy-trading solutions through a modern, technology-driven ecosystem. Clients can trade a wide range of financial instruments, including Forex, Stocks, Cryptocurrencies, Indices, Synthetic Indices, and Commodities. We combine advanced trading technology with AI-powered features designed to enhance the overall trading experience.

Задачи:

Own the full marketing P&L — brand investment, performance budget, creative production, and lifecycle communications — across all target GEOs (LatAm, MENA, SA, SEA) Scale paid user acquisition from current levels to $1M+/month while maintaining or improving CAC and LTV/CAC ratio; own channel mix across Google, Meta, TikTok, programmatic, push/pop, and native Build nomo’s brand in target markets — own content, PR, social, SEO, and reputation/review management (Trustpilot, WikiFX, ForexPeaceArmy) Own the homepage and all marketing pages — conversion rate optimization, A/B testing, localization, and landing page performance per campaign Own the CRM communications platform (email, push, SMS) and all outbound client communications; execute lifecycle campaigns against Retention’s strategic briefs Lead Product Marketing — go-to-market for new products and features, competitive positioning, sales enablement for the call center, feature adoption campaigns Lead Event Marketing — industry conferences (iFX, Finance Magnates), IB events, webinars, and partnership co-marketing Own the full creative pipeline — ads, landing pages, video content, and A/B creative testing; build in-house creative capacity to support scale Partner with Sales to align lead quality with CC productivity; provide lead quality feedback loops from UA back into targeting and creative strategy Partner with IB/Affiliates on co-marketing and brand consistency across partner channels Own MMP (Adjust) implementation, attribution model, and fraud prevention; ensure data integrity across all acquisition channels Build and maintain the marketing analytics stack — channel P&L, cohort analysis, creative performance, campaign ROI — in partnership with the Data & BI team Build, manage, and develop a scaled marketing team across brand, performance, creative, web, CRM comms, product marketing, and events Be accountable for key marketing KPIs: CAC (blended and per GEO), FTDs, blended ROAS, LTV/CAC, organic FTDs, brand search volume, homepage conversion rate, and campaign contribution to retention.

Требования:

7+ years of marketing leadership experience within CFD/Forex/fintech/iGaming or other high-velocity regulated B2C industries Proven track record of scaling paid user acquisition to $1M+/month while maintaining disciplined unit economics (CAC, LTV/CAC, payback) Strong hands‑on performance marketing background — you have personally run mediabuy on Google, Meta, TikTok, programmatic, and/or push/pop networks; you are comfortable in ad platforms, not just reviewing dashboards Proven ability to build brand alongside performance — you understand that brand investment compounds performance efficiency and know how to balance the two Deep understanding of the full marketing funnel — awareness, acquisition, conversion, retention — and how marketing interacts with Sales/CC, IB/Affiliates, and Retention Strong experience with MMP platforms (Adjust, AppsFlyer, or equivalent), attribution modelling, and mobile attribution mechanics Hands‑on experience with CRM/lifecycle platforms (email, push, SMS) and understanding of how lifecycle communications drive LTV, churn, and reactivation Strong analytical mindset — comfortable working with channel P&L, cohort analysis, CAC/LTV modelling, and creative performance analytics Experience managing creative production at scale — briefing, producing, testing, and iterating on ad creative and landing pages Experience leading Product Marketing (GTM for new products/features) and Event Marketing (conferences, webinars, industry events) Experience with SEO, content marketing, and reputation/review management — especially in trust-sensitive categories Strong people leadership — you have built and managed marketing teams of 15+ people across multiple sub-disciplines Excellent stakeholder management — comfortable at executive leadership team level, working closely with the CEO, COO, and other C-level functional leaders English level — C1+ Будет плюсом: Spanish, Arabic, or Portuguese language proficiency is a strong plus.

Условия:

KPI-based bonus system Participation in a large-scale international project at an active growth stage High level of autonomy and direct access to the CEO and COO Professional product, operations, and management teams A C-level seat on the executive leadership team — you will own one of the most visible and impactful functions in the company, with direct influence on the company’s growth trajectory.