Regional marketing manager in fintech

JustMarkets; United States; Remote; USD 203,000 - 243,000; Full time

Benefits offered by this job

Remote work

Medical budget

15 vacation days per year

10 sick leave days per year

10 floating holidays

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets ищет Регионального менеджера по маркетингу для роста в Узбекистане. Вы адаптируете глобальную стратегию под локальный рынок, руководите командой локальных специалистов и развиваете партнерские каналы.

Требуется 3+ лет маркетинга в финтехе/крипто, владение 360-маркетингом и бюджетами. Вакансия предусматривает удалённую работу с возможностью удалённого сотрудничества и развитие команды.

Qualifications

• 3+ лет маркетинга в финтехе/крипто/розничной торговле или аналогичной динамичной отрасли.
• Глубокое понимание 360-маркетинга: бренд, PR, SMM, контент и участие сообществ.
• Опыт работы в кросс-функциональных командах: постановка задач, оценка результатов.
• Практическая работа и лидерский потенциал для роста в руководящую роль.
• Опыт органического и партнерского привлечения в Узбекистане.
• Доказанный опыт управления и оптимизации месячного регионального маркетингового бюджета ≥ $20,000.
• Опыт работы с аналитическими инструментами и интерпретация показателей (Cohort, CTR/LTV).
• Опыт использования Jira/Asana/Confluence для согласования кампаний.

Responsibilities

• Повышение роста на рынке Узбекистан через адаптацию глобальной стратегии под местные особенности.
• Координация работы локальных специалистов (KOL, SMM/Community, PR/Events, Content).
• Разработка квартальных маркетинговых планов с локальными стратегиями.
• Управление бюджетом региона, распределение средств по каналам на основе данных.
• Использование аналитики для мониторинга эффективности кампаний и поведения пользователей.
• Связь между локальной командой и Global HQ: обмен рыночной информацией и координация кампаний.

Skills

Marketing experience

Fintech/crypto exposure

360 marketing

Cross-functional teamwork

Budget management

Analytics & data interpretation

KOL / influencer know-how

Content planning coordination

English proficiency

Uzbek language

Tools

Google Analytics 4

Tableau

Power BI

Jira

Asana

Confluence

Job description

Описание

As Regional Marketing Manager, you will drive our growth in Uzbekistan, craft campaigns that truly resonate with local clients and work closely with a team of local specialists, with the opportunity to grow into leading that team. You will have the autonomy to make real decisions in a market where your work has immediate, visible impact.

Задачи

• Drive market growth in Uzbekistan by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
• Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
• Develop quarterly marketing plans with locally relevant strategies for Uzbekistan and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour and guide the team's priorities
• Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns

Требования

• 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
• Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
• Experience working in cross-functional teams: setting clear tasks, prioritising and evaluating results
• A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
• Expertise in organic and partnership-driven acquisition in Uzbekistan
• Proven experience managing and optimising a monthly regional marketing budget of $20,000+, with a track record of lowering CPA and maximising ROI
• Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
• Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
• Native Uzbek and fluent business English for daily communication with cross-regional teams

Будет плюсом

• People management experience, ideally leading a team of up to 3 people;
• Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in Uzbekistan;
• Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection;
• PPC experience with Google Ads, Meta Ads or other platforms popular in Uzbekistan: campaign setup, bid and budget optimisation, A/B testing of creatives, landing pages, and running campaigns;
• Knowledge of financial advertising compliance in Uzbekistan;
• Understanding of the trading client funnel - acquisition, first deposit and retention;
• Familiarity with AI and automation tools to support content and campaign production

Условия

• Working for a dynamically growing company
• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)