Regional Market Manager – Farm Markets Operations

Good Food Jobs, Inc.; Concord (CA); On-site; USD 69,000 - 75,000; Full time

Job summary

Pacific Coast Farmers’ Market Association (PCFMA) seeks a Regional Manager to lead a team of Market Managers and Assistants in operating several certified farmers’ markets in California. The role reports to the Director of Operations and includes ensuring compliance with state laws, health codes, and internal rules, plus developing marketing and outreach plans.

The Regional Manager will mentor staff, coordinate with partners and sponsors, and support strategic direction across regions.

Qualifications

• Excellent interpersonal and customer service skills.
• Strong verbal and written communication skills.
• Comfortable speaking in group settings.
• Strong supervisory and leadership skills.
• Experience with computer programs such as Microsoft Word and Excel.
• Experience with cloud-based customer relationship management such as Salesforce.
• At least 2 years of experience with Certified Farmers’ Markets or California agriculture desired.

Responsibilities

• Develop and oversee the implementation of goals and operational plans for a designated set of PCFMA’s certified farmers’ markets.
• Assist in the recruitment of a team of Market Managers and Market Assistants (direct reports).
• Provide training and ongoing coaching for a team of direct reports.
• Schedule, supervise, and formally evaluate the work of a team of direct reports.
• Foster good relationships with the other centers in the organization.
• Support the creation and implementation of marketing, special event, and outreach plans for each farmers’ market.
• Help PCFMA to identify and pursue its strategic direction.
• Represent PCFMA by participating in industry gatherings and making presentations about PCFMA, its mission, and its impact.
• Ensure markets operate in compliance with state law, health regulations and association rules and regulations.
• Assist in recruiting farmers and other producers to participate in the market.
• Oversee the recruitment, by Market Managers, of producers to markets to ensure all farmers’ markets operate at peak capacity.
• Assist in setting fiscal goals and ensure that goals are met within the assigned region.
• Maintain ongoing, supportive communication with market partners and sponsors to sustain ongoing operations of markets and ensure markets are supporting community goals.
• When necessary, act as an on-site manager for one or more daily Certified Farmers’ Markets.
• Ensure the set-up, operation and shutdown of farmers’ markets is completed to PCFMA’s standards.
• Ensure the market site is clean at the end of each market day.
• Collect payment from farmers and other participating producers at the end of each market day, complete logs and reports and make bank deposits.
• Establish relationships with business and community groups in the neighborhoods surrounding the market to promote the market.
• Provide customer service to consumers at the market by establishing and staffing a market information booth.
• Communicate with farmers’ market sponsors to understand, and when possible, to address their operational concerns, and inform regional manager of all sponsor communications.
• Assist in planning, record-keeping, correspondence and other office activities to support the market and the organization.

Skills

Interpersonal skills

Verbal & written communication

Supervisory skills

Office software

Salesforce

Education

CFM experience (2+ yrs)

Tools

Microsoft Word

Excel

Salesforce

Job description

Pacific Coast Farmers’ Market Association (PCFMA) seeks a Regional Manager to lead a team of Market Managers and Assistants in operating several certified farmers’ markets in California. The role reports to the Director of Operations and includes ensuring compliance with state laws, health codes, and internal rules, plus developing marketing and outreach plans.

The Regional Manager will mentor staff, coordinate with partners and sponsors, and support strategic direction across regions.