Regional Manager, Retail Sales & Execution, Illinois-Georgia

Ferrara; Chicago (IL); On-site; USD 102,075 - 142,905; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits

Job summary

Ferrara in Chicago seeks a Region Manager – Retail Sales & Execution to lead and coach a team of Retail Sales Representatives across multiple markets.

You will drive retail excellence, manage talent, coach reps, and align quarterly initiatives with HQ while traveling up to 50% to achieve targets.

The role requires in-person attendance 3+ days per week for effective communication and cross-functional collaboration, with a performance-driven environment and opportunities to impact bottom line.

Qualifications

• Bachelor’s degree required.
• 5+ years field experience in the CPG industry (confection preferred).
• 2+ years of supervisory experience preferred.
• Well-established knowledge of Walmart in-store policies, operations.

Responsibilities

• Execute and enforce regional retail sales plans across the region.
• Track, audit, and scorecard direct reports against Ferrara’s KPIs; coach gaps.
• Align quarterly initiatives with HQ and motivate the team to achieve targets.
• Ensure retail POS is used with promotions to drive POS sales.
• Identify up-selling opportunities to gain incremental displays/features.
• Coach reps on data-selling using in-store data.
• Oversee relations with district/region personnel and share business highlights.
• Manage special projects (e.g., leadership market visits).

Skills

Leadership

Coaching

Analytical thinking

Communication

Organizational skills

Travel willingness

Education

Bachelor's degree

Tools

Retail Link

Luminate

Scintilla

Job description

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication during in-person meetings, strong supervision, real-time problem solving, and participation in cross‑functional initiatives.

Want to make an impact?

The Region Manager – Retail Sales & Execution is responsible for leading and coaching a team of Retail Sales Representatives across multiple markets. This person manages and develops talent within territories while driving retail excellence to impact the bottom line. The ideal candidate is self‑motivated, ambitious, analytical, and possesses strong communication and organizational skills, can work independently, and travels significantly.

Ways you will make a difference

Sales & Retail Execution Management

• Execution and enforcement of tactical and account specific retail sales plans across the region
• Track, audit, and scorecard direct reports against Ferrara’s KPIs in relation to retail priorities and sales goals, addressing any gaps through coaching
• Align on quarterly initiatives and growth targets with HQ and effectively communicate, lead and motivate the team in achieving them
• Ensure retail POS is utilized alongside promotional activity to increase POS sales through forward‑selling displays and national marketing events
• Identify up‑selling opportunities to gain incremental displays/features
• Empower Retail Sales Representatives to leverage available data in stores to influence KDMs and train the team on data‑selling best practices
• Oversee business relations with district/region level and other operations personnel and share business highlights and selling opportunities (e.g., WM Market Manager calls)
• Own and manage special projects as assigned (e.g., leadership market visits)

Team Management and People Development

• Recruit, onboard, develop and coach Retail Sales Representatives
• Work in store 3‑4 days a week with Retail Sales Representatives to provide sales and development feedback
• Meet with the team regularly to encourage connectivity and share best practices

Communication

• Communicate effectively both internally with the Ferrara team and externally with all customers
• Communicate competitive market activity and insights back to the HQ team
• Meet with account managers monthly to review upcoming account priorities

Skills that will make you successful

• Ability to effectively penetrate appropriate levels of management at the customer level
• Strong initiative, forward thinking, and creative problem‑solving skills with the ability to create or stimulate customer‑focused strategies
• Apply a high level of analytical rigor and provide data‑driven recommendations based on analysis
• Sound judgment, drive and influence to aggressively pursue initiatives with appropriate team‑building techniques
• Self‑starter who is proactive and identifies critical business threats and opportunities
• Develop and deliver first‑class fact‑based presentations internally and externally
• Strong planning and organizational skills and ability to manage processes/projects cross‑functionally
• Customer‑focused with the ability to strategically build alliances and maintain customer relationships for long‑term success
• Effectively engage internally and externally with key stakeholders

Experiences that will support your success

• Bachelor’s degree required
• 5+ years field experience within the CPG industry (confection preferred)
• 2+ years of supervisory experience preferred
• Well‑established knowledge of Walmart (in‑store policies, operations, management structure)
• Critical thinking and problem‑solving skills with adaptability to market/customer demands
• Analytical ability to evaluate retail reporting data and identify key opportunities (Retail Link, Luminate, Scintilla preferred)
• Basic computer skills required; strong computer skills preferred (Excel, PowerPoint, Outlook, etc.)
• Adaptability to an ever‑changing environment (embracing growth opportunities)
• Ability to travel up to 50% as required to achieve results

What We Offer

Ferrara supports employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may receive an annual bonus based on company performance.

Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $102,075 – $142,905 annually.