Brand Manager, Black Forest

Ferrero SpA; Chicago, Northern (IL, KY); On-site; USD 114,000 - 160,000; Full time

Job summary

Ferrara is seeking a Brand Manager to translate brand positioning into actionable go-to-market strategies across the U.S. market. The Brand Manager is actively engaged in Integrated Business Planning, annual brand plan development, portfolio simplification, and long-term innovation pipeline development.

This role will have P&L accountability to deliver brand growth objectives with focus on both top and bottom lines. Role reports to Vice President, Global Brands.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum 7-10 years experience.
• Proficiency with the Microsoft Office suite.

Responsibilities

• Translate brand positioning into an actionable go-to-market approach.
• Lead communication and equity development for premium brand positioning.
• Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack adjustments).
• Support cross-functional collaboration across Brand Marketing, Growth/Innovation, Marketing Services, and Finance to drive brand strategy and growth.
• Lead portfolio management initiatives to ensure premium positioning and productivity.
• Drive product quality improvements to strengthen brand equity and competitive gap.
• Develop a long-term innovation pipeline.
• Own Profit & Loss responsibility for portfolio, targeting top-line and bottom-line goals.

Skills

Owner mindset

Collaboration

Stakeholder management

Attention to detail

Project prioritization

Problem solving

Fast-paced teamwork

Clear communication

Ambiguity navigation

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Job description

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At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

In this role, the Brand Manager translates brand positioning and strategies into an actionable go-to-market approach across U.S. market. The Brand Manager is actively engaged and participates in several important business processes, e.g. Integrated Business Planning, annual brand plan development, portfolio simplification, and long-term innovation pipeline development. This role is responsible for both short-term and long-term business planning across base business and innovation and will have P&L accountability to deliver brand growth objectives with focus on both top and bottom line. Role reports to Vice President, Global Brands.

The Brand Manager will be a leader within our Ferrara One Community – and will help lead our culture – living and driving our Core Values ofCollaboration, Excellence, Imagination, Respect, and Responsibility.

Ways you will make a difference

• Support the translation of brand positioning and strategies into an actionable go-to-market approach
• Lead communication and equity development to drive unique, premium brand positioning in the market, with consideration of a multi-funnel, omni-channel approach
• Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack architecture)
• Support cross functional collaboration across key internal stakeholders (e.g., Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goals
• Lead portfolio management initiatives, ensuring portfolio is both productive and represents premium brand positioning
• Pursue continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
• Drives development of long-term innovation pipeline
• Own Profit & Loss responsibility for portfolio, managing to both topline and bottom-line brand goals

Skills that will make you successful

• Acting like an owner with drive for results
• Strong interpersonal and collaboration skills
• Cross-functional stakeholder management
• Strong attention to detail with focus on planning and organizing
• Ability to manage and prioritize multiple projects at one time
• Problem-solving and possibility mindset
• Ability to work collaboratively in a fast-paced environment
• Strong communication skills demonstrating clarity, simplicity, and flexibility by audience
• Ability to navigate ambiguity and drive simplicity with complex portfolio

Experiences that will support your success

• Bachelor's degree required, MBA preferred
• Minimum 7-10 years experience
• Proficiency with the Microsoft Office suite

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits athttps://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $114,450 - $160,230 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.