Regional Manager, Retail

5.11; Costa Mesa (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with employer match

Basic life and AD&D insurance

Voluntary benefits

Paid time off and holidays

Job summary

5.11 is seeking a Regional Manager to lead multiple districts, drive sales growth, elevate customer experiences, and build strong teams across California. You will partner with Retail Operations, HR, Marketing, and Merchandising to execute company priorities and uphold the brand standard.

Ideal candidates bring 10+ years in progressive retail leadership, 5+ years multi-market oversight, and a proven record of coaching executives, managing P&L, and optimizing performance across districts.

Qualifications

• Bachelor’s degree required or equivalent combination of education and experience.
• 10+ years of progressive retail management experience.
• 5+ years of multi-store leadership across markets.
• Strong business acumen with ability to analyze performance and translate insights into action.
• Willingness to travel up to 60%.

Responsibilities

• Lead, coach, and develop District Managers to drive performance across markets.
• Own regional sales, profitability, KPI, payroll, expenses, and other costs.
• Ensure consistent, engaging, on-brand customer experience across the region.
• Partner with Retail Operations, HR, Marketing, Merchandising, and Sales.
• Oversee store events and programs aligning with budgets and objectives.
• Identify opportunities to improve processes and store execution.

Skills

Leadership

Coaching

Strategic thinking

People development

Cross-functional collaboration

Retail operations

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Description

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

The Regional Manager is a key leader within the 5.11 Retail organization, responsible for driving performance, developing strong teams, and delivering a consistent customer and brand experience across multiple districts. With direct oversight of District Managers, this role leads operational excellence, analyzes business performance, and develops strategies to achieve sales, profitability, and operational goals.

This leader will work closely with Retail Operations, Human Resources, Marketing, Merchandising, and other cross-functional partners to ensure our stores successfully execute company priorities while continuing to build a strong, high-performing retail organization.

What You'll Do:

Leadership & Team Development

• Lead, coach, and develop District Managers to drive strong performance across their respective markets.
• Build a high-performing leadership pipeline through ongoing coaching, development planning, and succession planning.
• Conduct regular one-on-one coaching sessions with District Managers focused on performance, development, and business priorities.
• Create a culture of accountability, collaboration, and continuous improvement across the region.
• Partner with Human Resources and retail leadership on talent planning, performance management, employee relations, and organizational development.
• Support District Managers in building strong store leadership teams and identifying future talent.

Business & Financial Performance

• Own regional performance across sales, profitability, key performance indicators, payroll, expenses, and other variable costs.
• Analyze store and district performance to identify trends, opportunities, and actions needed to improve results.
• Establish and oversee district and store plans designed to achieve financial and operational objectives.
• Coach District Managers on using business insights and key metrics to improve store performance.
• Manage District Manager expenses and ensure appropriate financial controls are maintained.
• Identify opportunities to improve processes, increase efficiency, and strengthen overall store execution.

Retail Operations & Customer Experience

• Drive consistent execution of retail standards, operational priorities, and company initiatives across the region.
• Ensure stores deliver a consistent, engaging, and on-brand customer experience.
• Provide leadership and direction in areas including customer experience, inventory, merchandising standards, operational execution, and key performance metrics.
• Represent the store and field perspective when partnering on new initiatives, programs, tools, and processes.
• Ensure operational priorities and expectations are clearly communicated and consistently executed across districts and stores.
• Identify opportunities to improve store processes, tools, and resources.

Cross-Functional Partnership

• Develop strong partnerships across Retail Operations, Human Resources, Marketing, Merchandising, Sales, and other business functions.
• Partner with retail leadership and cross-functional teams to influence strategic decisions related to store operations, talent, and business development.
• Support the execution of an integrated omni-channel strategy and customer experience.
• Oversee store events to ensure they align with business objectives, budgets, and established event criteria.
• Bring the store perspective into cross-functional planning to help ensure initiatives are practical, effective, and execution-ready.

What You Bring:

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of progressive retail management experience.
• 5+ years of multi-store leadership experience, ideally overseeing multiple markets or districts.
• Demonstrated experience leading, coaching, and developing multi-unit retail leaders.
• Strong understanding of retail financials, including sales, profitability, payroll, expenses, and key performance indicators.
• Strong business acumen with the ability to analyze performance, identify opportunities, and translate insights into action.
• Proven ability to drive results through others while balancing strategic priorities with day-to-day operational needs.
• Strong communication, influencing, and cross-functional partnership skills.
• Experience supporting talent development, succession planning, and performance management.
• Strong understanding of customer experience, merchandising, inventory, and retail operations.
• Experience working with retail POS systems.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
• Ability to operate with a high level of integrity, professionalism, and confidentiality.
• Ability to travel up to 60%, including occasional overnight travel.

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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