Regional Key Account Developer — Grocery Channel Growth

SIGMA; Woodridge (IL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking a regional sales professional to identify, prospect, and win new business with regional mainstream grocers and specialty chains across key geographies in the United States. You will own the full new account lifecycle from outreach to first shipment and scale-up, focusing on under-represented territories and tailoring strategies to local demographics.

You will negotiate terms, manage a structured pipeline, and lead field teams and broker networks to accelerate activation

Qualifications

• Four (4) years experience of CPG food sales with a focus on new business development within regional mainstream grocery and specialty retail.
• License/Certifications
• Established relationships with regional grocery and specialty chain buyers and category managers across geographies.
• Knowledge of contract terms, pricing strategies, or procurement processes.
• Prior experience meeting or exceeding sales targets in a competitive environment.
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies.
• Familiarity with broker and distributor management in regional markets.
• Experience with regional mainstream grocery banners and specialty chains.

Responsibilities

• Execute against a whitespace map prioritizing under-represented accounts; identify new business opportunities and assess product-market fit for each target account.
• Negotiate trading terms, promotional commitments, and distribution agreements; build and manage a structured pipeline from outreach through first shipment.
• Own post-launch incubation: drive velocity, expand assortment and distribution, and build promotional cadence to establish the brand.
• Develop store-level playbooks covering shelf standards, display priorities, and sampling protocols; monitor competitive activity.
• Build and train store-level field teams (in-house, outsourced, or hybrid) for merchandising and in-store sales impulse activity.
• Maintain relationships with regional buying teams and category managers; partner with broker/distributor networks to extend coverage.
• Maintain pipeline, territory performance reporting, and quarterly planning including forecasting and trade investments.

Skills

CPG sales

New business development

Relationship management

Negotiation

Forecasting

Education

Bachelor's degree in business/marketing/sales

Job description

Sigma Foods is seeking a regional sales professional to identify, prospect, and win new business with regional mainstream grocers and specialty chains across key geographies in the United States. You will own the full new account lifecycle from outreach to first shipment and scale-up, focusing on under-represented territories and tailoring strategies to local demographics.

You will negotiate terms, manage a structured pipeline, and lead field teams and broker networks to accelerate activation