Marketing Manager

Sweetwater Care; Great Falls (MT); On-site; USD 80,000 - 95,000; Full time

Job summary

Sweetwater Care in Great Falls, MT seeks a Patient Care Liaison who leads from the field to drive census growth, build referral pipelines, and elevate teams.

You will own market production, coach Patient Care Liaisons to improve conversion, responsiveness, and strategy, and move fast to remove barriers.

Annual salary ranges from $80,000 - $95,000 with an incentive plan; you will work in hospitals, meeting with case managers and owning relationships.

Qualifications

• 2+ years in healthcare business development, hospital liaison, or post-acute sales.
• Proven success in driving referrals, admissions, and market growth.
• Experience coaching or mentoring others (formal or informal).
• Strong understanding of skilled nursing, payors, and hospital dynamics.
• High accountability, urgency, and a results-first mindset.

Responsibilities

• Drive census growth and market expansion
• Maintain a personal presence in the fieldbuilding and managing key referral relationships
• Lead from the front by producing results, not just reviewing them
• Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy
• Create accountability around referral management, follow-up, and outcomes
• Identify market gaps and deploy targeted growth strategies that win

Skills

Healthcare business development

Hospital liaison

Post-acute sales

Coaching / mentoring

Job description

Patient Care Liaison (In-Market Leadership Role)

Sweetwater Care | Skilled Nursing & Post-Acute Services

Lead the Market. Build the Team. Drive the Results.

Park Place Transitional Care is seeking a Patient Care Liaison who doesn't lead from a desk you lead from the field.

This role is for a proven performer who knows how to drive census, build referral pipelines, and elevate teams. You'll be responsible for both your own market production and coaching Patient Care Liaisons to perform at a higher level.

If you're currently a top-performing liaison ready for the next step or a regional leader who misses being in the action this is your role.

Annual salary ranges from $80,000 - $95,000 a year with a healthy incentive plan

What You’ll Own

• Drive census growth and market expansion
• Maintain a personal presence in the fieldbuilding and managing key referral relationships
• Lead from the front by producing results, not just reviewing them
• Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy
• Create accountability around referral management, follow-up, and outcomes
• Identify market gaps and deploy targeted growth strategiesthat win

This Is NOT a Desk Job

• You will be in hospitals, meeting with case managers, and owning relationships
• You will be actively driving business, not just directing it
• You will be expected to move fast, solve problems, and remove barriers

What Makes This Role Different

• Player-Coach modelyou lead AND produce
• Real authority to influence strategy, performance, and market direction
• A company that values execution over meetings
• Opportunity to shape and grow a high-performing regional team

What You Bring

• 2+ years in healthcare business development, hospital liaison, or post-acute sales
• Proven success in driving referrals, admissions, and market growth
• Experience coaching or mentoring others(formal or informal)
• Strong understanding of skilled nursing, payors, and hospital dynamics
• High accountability, urgency, and a results-first mindset

What Success Looks Like

• Measurable census growth across your region
• Strong, consistent referral pipelines and conversion performance
• A team of liaisons who are engaged, coached, and outperforming expectations
• Being recognized in the market as a go-to partner and leader

If you want to lead, produce, and build something meaningful not just manage reports this is your opportunity.