Regional Field Marketing Partner: Drive Local Growth

Whataburger; Raleigh (NC); Hybrid; USD 57,000 - 70,000; Full time

Benefits offered by this job

Company Vehicle

5 weeks PTO

Paid Holidays

Paid Parental Leave

401(k) match 1/1 up to 4%

Medical, Dental and Vision Benefits

Disability Benefits

Career Development and Growth

Scholarship Program and Hardship Grant

Meal Discounts for You and a Guest

Wireless Service Discounts

Computer & Software Discounts

Fitness / Gym Discounts

Awards and Recognition

Retirement Celebration Program

Job summary

Whataburger is seeking a Regional Field Marketing Partner to bring the brand to life across markets. You will drive local relevance, sales growth, and community connections by building relationships with Guests, community partners, and restaurant teams.

You will lead initiatives supporting charitable efforts, guest experiences, and community integration, collaborating with Operations and external partners to execute aligned marketing plans and measurable results.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 2+ years of marketing experience (LSM, advertising, or related field).
• Experience executing marketing plans and analyzing performance results.
• Strong relationship-building skills across teams, vendors, and communities.
• Ability to manage budgets and evaluate ROI on marketing spend.
• Experience collaborating cross-functionally to achieve business goals.
• Strong communication and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Ability to work independently, prioritize, and manage multiple initiatives.
• Willingness to travel regularly within assigned territory.

Responsibilities

• Execute Local Store Marketing (LSM) plans to drive sales and traffic.
• Identify, secure, and activate community events, sponsorships, and partnerships.
• Collaborate with Operations to align marketing plans with restaurant goals.
• Build and maintain relationships with local businesses, leaders, and vendors.
• Analyze campaign performance and measure impact on sales and transactions.
• Manage and optimize territory marketing budgets (including six-figure spend).
• Coordinate promotions, materials, and in-store activations.
• Research and recommend media and advertising opportunities.
• Negotiate agreements with vendors and community partners.
• Deliver market insights, reporting, and recommendations to leadership.
• Align restaurant teams with marketing calendar, initiatives, and tools.

Skills

Marketing strategy

Relationship building

Budget management

Cross-functional collaboration

Communication & presentation

Microsoft Office

Travel flexibility

Education

Bachelor’s degree or equivalent

Tools

Excel

PowerPoint

Word

Outlook

Job description

Whataburger is seeking a Regional Field Marketing Partner to bring the brand to life across markets. You will drive local relevance, sales growth, and community connections by building relationships with Guests, community partners, and restaurant teams.

You will lead initiatives supporting charitable efforts, guest experiences, and community integration, collaborating with Operations and external partners to execute aligned marketing plans and measurable results.