Regional Field Marketing Partner - Raleigh, NC

Whataburger

Raleigh (NC)

Hybrid

USD 57,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Company Vehicle

5 weeks PTO

Paid Holidays

Paid Parental Leave

401(k) match 1/1 up to 4%

Medical, Dental and Vision Benefits

Disability Benefits

Career Development and Growth

Scholarship Program and Hardship Grant

Meal Discounts for You and a Guest

Wireless Service Discounts

Computer & Software Discounts

Fitness / Gym Discounts

Awards and Recognition

Retirement Celebration Program

Job summary

Whataburger is seeking a Regional Field Marketing Partner to bring the brand to life across markets. You will drive local relevance, sales growth, and community connections by building relationships with Guests, community partners, and restaurant teams.

You will lead initiatives supporting charitable efforts, guest experiences, and community integration, collaborating with Operations and external partners to execute aligned marketing plans and measurable results.

Qualifications

Bachelor’s degree or equivalent work experience.
2+ years of marketing experience (LSM, advertising, or related field).
Experience executing marketing plans and analyzing performance results.
Strong relationship-building skills across teams, vendors, and communities.
Ability to manage budgets and evaluate ROI on marketing spend.
Experience collaborating cross-functionally to achieve business goals.
Strong communication and presentation skills.
Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
Ability to work independently, prioritize, and manage multiple initiatives.
Willingness to travel regularly within assigned territory.

Responsibilities

Execute Local Store Marketing (LSM) plans to drive sales and traffic.
Identify, secure, and activate community events, sponsorships, and partnerships.
Collaborate with Operations to align marketing plans with restaurant goals.
Build and maintain relationships with local businesses, leaders, and vendors.
Analyze campaign performance and measure impact on sales and transactions.
Manage and optimize territory marketing budgets (including six-figure spend).
Coordinate promotions, materials, and in-store activations.
Research and recommend media and advertising opportunities.
Negotiate agreements with vendors and community partners.
Deliver market insights, reporting, and recommendations to leadership.
Align restaurant teams with marketing calendar, initiatives, and tools.

Skills

Marketing strategy

Relationship building

Budget management

Cross-functional collaboration

Communication & presentation

Microsoft Office

Travel flexibility

Education

Bachelor’s degree or equivalent

Tools

Excel

PowerPoint

Word

Outlook

Job description

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to

Make a Difference. Since 1950, we’ve invested in people who lead with integrity,

Welcome to Whataburger Careers!

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe For Impact — What You’ll Do

As a Regional Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact.

You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results.

In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support.

Day-to-Day Ingredients — Responsibilities

Execute Local Store Marketing (LSM) plans to drive sales and traffic
Identify, secure, and activate community events, sponsorships, and partnerships
Collaborate with Operations to align marketing plans with restaurant goals
Build and maintain relationships with local businesses, leaders, and vendors
Analyze campaign performance and measure impact on sales and transactions
Manage and optimize territory marketing budgets (including six-figure spend)
Coordinate promotions, materials, and in-store activations
Research and recommend media and advertising opportunities
Negotiate agreements with vendors and community partners
Deliver market insights, reporting, and recommendations to leadership
Align restaurant teams with marketing calendar, initiatives, and tools

The Sauce — Pay & Perks

As a Regional Field Marketing Partner, You Will Receive

Base compensation range: $57,420 to $70,180
Bonus Program that scales up to 2.5X payout potential based on company results
Company Vehicle
5 weeks PTO
Paid Corporate Holidays
Paid Parental Leave*
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Discounted Meals for You and a Guest
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program

What You Bring To The Table — Required Experience

As a Regional Field Marketing Partner, you must have:

Bachelor’s degree or equivalent work experience
2+ years of marketing experience (LSM, advertising, or related field)
Experience executing marketing plans and analyzing performance results
Strong relationship-building skills across teams, vendors, and communities
Ability to manage budgets and evaluate ROI on marketing spend
Experience collaborating cross-functionally to achieve business goals
Strong communication and presentation skills
Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
Ability to work independently, prioritize, and manage multiple initiatives
Willingness to travel regularly within assigned territory

Extra Toppings — Desired Experience

As a Regional Field Marketing Partner, we prefer you to have:

Experience in restaurant, retail, or multi-unit environments
Background in Local Store Marketing, sponsorships, or community engagement
Experience managing vendor relationships and contract negotiations
Familiarity with media planning (billboards, local advertising, sponsorships)
Proven success driving sales through grassroots marketing strategies
Experience influencing or partnering with field operations teams
Strong analytical mindset with ability to translate insights into action
Passion for community involvement and brand storytelling

Where & How You’ll Work

This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.

Candidates must reside within the region they support and be able to travel throughout that area as needed.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.