Regional Field Marketing Leader: Growth & Partnerships

Make Choteau Home; Billings (MT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/Vision Insurance

Dental Insurance

Health Savings Account

401K

Job summary

Kampgrounds of America, Inc. (KOA) is hiring a Field Marketing Manager to develop and execute localized strategies that drive demand, optimize revenue, and boost guest engagement across KOA campgrounds.

You will collaborate with franchise owners, general managers, and national teams to align local efforts with KOA's brand. The role requires strong data skills, digital marketing expertise, and travel to various locations.

Qualifications

• Bachelor's degree in Marketing, Business, Hospitality, or related field.
• 3+ years of experience in field marketing, hospitality marketing, or a related role.
• Strong understanding of digital marketing, social media, and local advertising strategies.
• Proficiency in data analysis and ability to translate insights into actionable strategies.
• Excellent communication and relationship-building skills.
• Ability to travel, with possible travel to Canada.

Responsibilities

• Develop and execute regional and local marketing strategies tailored to each campground in designated portfolio.
• Act as a marketing consultant for franchise owners, providing insights and recommendations based on market data and trends.
• Manage digital and traditional marketing channels, including paid media, social media, SEO, and email campaigns.
• Identify and foster partnerships with local businesses, tourism organizations, and community groups to enhance brand presence.
• Support the execution of promotions, events, and loyalty programs at the campground level.
• Utilize analytics and performance metrics to assess marketing effectiveness and optimize campaigns.
• Provide detailed marketing strategy recommendations to franchisees and implement accordingly, ensuring relevant issues and opportunities are investigated and analyzed.
• Plan and direct meetings with franchisees with clear objectives and goals.

Skills

Field marketing

Hospitality marketing

Digital marketing

Data analysis

Communication

Travel readiness

Education

Bachelor's degree in Marketing or related field

Job description

Kampgrounds of America, Inc. (KOA) is hiring a Field Marketing Manager to develop and execute localized strategies that drive demand, optimize revenue, and boost guest engagement across KOA campgrounds.

You will collaborate with franchise owners, general managers, and national teams to align local efforts with KOA's brand. The role requires strong data skills, digital marketing expertise, and travel to various locations.