Regional Field Marketing Lead – UK & EMEA

Vena Solutions; United States; Hybrid; USD 60,000 - 82,000; Full time

Job summary

Vena is seeking a Field Marketer to own regional field strategy and activation for UK & EMEA. You will translate market opportunity and GTM priorities into integrated field programs, including Vena-led events, partner activations, webinars and in-market experiences.

You will collaborate across Marketing, Sales, Enablement, Partners and Ecosystem to convert regional opportunities into measurable pipeline and revenue impact, travel as required, and adapt global campaigns for regional relevance.

Qualifications

• 5+ years in B2B field marketing, integrated demand generation or partner marketing.
• Ability to identify regional or segment-level growth opportunities and translate them into integrated field marketing programs.
• Experience owning programs end to end, from audience strategy through execution, follow-up and pipeline impact.
• Experience executing repeatable in-person programs and events delivering brand experience and measurable results.
• Strong collaboration and relationship-building skills across Marketing, Sales, Enablement, Partners, Customer Success and leadership.
• Hands-on, team-first approach and ability to bridge time zones across a globally dispersed team.
• Excellent written and verbal communication for NA buyers and sales teams.
• Data-driven mindset with pipeline and campaign performance insights to prioritize activity.
• Strong project management and organizational skills for multiple events and stakeholders.

Responsibilities

• Manage UK & EMEA field marketing strategy and activation, translating regional market opportunity, target-account concentration, pipeline needs and GTM priorities into an integrated field marketing plan.
• Identify and prioritize high-value segments, audiences and market opportunities using pipeline, account and market intelligence, then recommend the field marketing plays most likely to generate or progress demand.
• Own the end-to-end execution of regional field programs, including Vena-led events, partner-led activations, industry/community opportunities, webinars, and other targeted programs that drive results.
• Extend corporate event and campaign investments through the regional ecosystem, partnering with Events and Marketing teams to activate partners, customers, prospects and communities around priority market moments.
• Partner with Sales, Enablement, Ecosystem and broader Marketing to align regional activation with target accounts and active pipeline.
• Drive field activation from concept through conversion, including audience strategy, promotion, content, logistics, lead capture, follow-up and nurture.
• Measure success through qualified demand, pipeline creation, conversion and revenue impact with clear tracking and reporting.
• Translate global campaigns into regional activation and localize where needed.
• Build relationships with UK & EMEA partners to strengthen GTM programs and shared pipeline goals.
• Travel to events as required.
• Other duties as assigned.

Skills

Field marketing

Demand generation

Partner marketing

Campaign management

Event management

Cross-functional collaboration

Strategic planning

Content localization

AI awareness

Marketing automation

Tools

HubSpot

Salesforce

Microsoft ecosystem marketing tools

Job description

Vena is seeking a Field Marketer to own regional field strategy and activation for UK & EMEA. You will translate market opportunity and GTM priorities into integrated field programs, including Vena-led events, partner activations, webinars and in-market experiences.

You will collaborate across Marketing, Sales, Enablement, Partners and Ecosystem to convert regional opportunities into measurable pipeline and revenue impact, travel as required, and adapt global campaigns for regional relevance.