Regional Field Marketing Lead – Midwest & Ohio Valley

Myriad360; Cincinnati (OH); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Incentive compensation plans

Company-funded 401k

Health insurance

BYOD reimbursement

Paid Parental Leave

Transparent culture

Co-workers you’ll want to achieve with

Job summary

Myriad360 is seeking a Field Marketing Manager – Central Region to lead regional marketing strategy across the Midwest, Great Lakes, and Ohio Valley. You will own field programs, events, partner marketing initiatives, and customer engagement to drive pipeline and regional revenue.

Based in the United States, you will collaborate with cross-functional teams, manage budgets, and travel 40–50% to execute programs that reinforce our brand and measurably impact business results.

Qualifications

• 5+ years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing.
• Experience managing end-to-end event planning and regional marketing programs.
• Experience within the technology, VAR, IT services, cybersecurity, or channel partner ecosystem preferred.
• Strong project management and organizational skills with exceptional attention to detail.
• Advanced Microsoft Excel and PowerPoint skills.
• Experience managing marketing budgets and measuring program ROI.
• Excellent written, verbal, and presentation communication skills.
• Strong relationship-building skills with internal teams, customers, and technology partners.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Willingness to travel approximately 40–50% throughout the Central region.

Responsibilities

• Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements
• Develop regional marketing strategies aligned with revenue goals and company objectives
• Present program plans, campaign updates, post-event recaps, and performance metrics to leadership
• Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications
• Collaborate with Sales, BDRs, and Partner Marketing to maximize event participation and post-event follow-up
• Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance
• Maintain the Field Marketing calendar, ensuring events, sponsorships, campaigns, and deadlines are accurately tracked and communicated
• Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications
• Manage marketing budgets, vendor invoices, and expense tracking
• Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint
• Prepare internal documentation including event briefs, strategy documents, and post-event analyses
• Provide proactive operational support that ensures flawless program execution
• Partner closely with the Partner Marketing team to align sponsorship strategies and maximize MDF
• Coordinate co-branded marketing initiatives, partner events, and joint campaigns throughout the Central region
• Manage sponsor deliverables, approvals, branding requirements, and partner communications
• Build and strengthen relationships with strategic technology partners and vendors
• Partner with the Digital Marketing team to ensure event campaigns, landing pages, email communications, graphics, and digital assets align with campaign objectives and brand standards
• Provide strategic direction for campaign messaging, customer journeys, and event communications
• Support HubSpot campaign execution, landing pages, forms, and workflows
• Leverage AI-powered tools such as ChatGPT and other emerging technologies to improve content development, campaign execution, and operational efficiency
• Execute marketing programs with exceptional attention to detail from planning through completion
• Identify opportunities to improve workflows, increase efficiency, and scale regional marketing initiatives
• Maintain strong communication across Marketing, Sales, Partner teams, and external vendors
• Continuously evaluate program performance and implement improvements based on data and feedback
• Maintain flexibility to support occasional evening and weekend events as business needs require
• Complete ongoing security awareness training and comply with company policies.
• Identify and elevate security risks to the appropriate Executive Leadership Team member and actively contribute to remediation efforts.
• Other duties as assigned.

Skills

Field Marketing

Event Marketing

Partner Marketing

B2B Marketing

Tools

HubSpot Marketing Hub

Salesforce CRM

Microsoft Excel

Microsoft PowerPoint

Trello

Marketing automation tools

ChatGPT / AI tools

Job description

Myriad360 is seeking a Field Marketing Manager – Central Region to lead regional marketing strategy across the Midwest, Great Lakes, and Ohio Valley. You will own field programs, events, partner marketing initiatives, and customer engagement to drive pipeline and regional revenue.

Based in the United States, you will collaborate with cross-functional teams, manage budgets, and travel 40–50% to execute programs that reinforce our brand and measurably impact business results.