Regional Field Marketing Manager - Central & Events

Myriad360; Cincinnati (OH); On-site; USD 95,000 - 130,000; Full time

Job summary

Myriad360 is seeking a Field Marketing Manager for the Central region to lead regional marketing strategy and execution across Midwest, Great Lakes, and Ohio Valley. You will own field programs, partner initiatives, and customer engagement to drive pipeline and regional revenue growth.

Collaborating with cross-functional teams—Sales, Partner Marketing, Digital Marketing, and Business Development—you’ll manage events, budgets, and executive reporting while supporting national campaigns.

Qualifications

• 5+ years of experience in Field Marketing, Event Marketing, Partner Marketing, or B2B Marketing.
• Experience managing end-to-end event planning and regional marketing programs.
• Experience within technology, VAR, IT services, cybersecurity, or channel partner ecosystem preferred.
• Strong project management and organizational skills with exceptional attention to detail.
• Advanced Microsoft Excel and PowerPoint skills.
• Experience managing marketing budgets and measuring program ROI.
• Excellent written, verbal, and presentation communication skills.
• Strong relationship-building skills with internal teams, customers, and technology partners.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Willingness to travel approximately 40–50% throughout the Central region.

Responsibilities

• Plan, manage, and execute field marketing programs across the Central region, including customer events, executive programs, conferences, sponsorships, and partner engagements.
• Develop regional marketing strategies aligned with revenue goals and company objectives.
• Present program plans, campaign updates, post-event recaps, and performance metrics to leadership.
• Manage all event logistics, including venue sourcing, contracts, catering, shipping, audiovisual requirements, signage, promotional items, and attendee communications.
• Collaborate with Sales, BDRs, and Partner Marketing to maximize event participation and post-event follow-up.
• Measure program effectiveness through pipeline influence, engagement metrics, ROI, and sponsorship performance.
• Maintain the Field Marketing calendar, ensuring events, sponsorships, campaigns, and deadlines are tracked.
• Support national marketing initiatives by coordinating logistics, sponsorship deliverables, and partner communications.
• Manage marketing budgets, vendor invoices, and expense tracking.
• Build executive presentations, reporting dashboards, and program summaries using Excel and PowerPoint.
• Prepare internal documentation including event briefs, strategy documents, and post-event analyses.
• Provide proactive operational support that ensures flawless program execution.
• Partner with the Digital Marketing team to align event campaigns, landing pages, email communications, graphics, and digital assets.
• Provide strategic direction for campaign messaging, customer journeys, and event communications.
• Support HubSpot campaign execution, landing pages, forms, and workflows.
• Leverage AI-powered tools to improve content development, campaign execution, and operational efficiency.
• Execute marketing programs with exceptional attention to detail from planning through completion.
• Identify opportunities to improve workflows, increase efficiency, and scale initiatives.
• Maintain strong communication across Marketing, Sales, Partner teams, and external vendors.
• Continuously evaluate program performance and implement improvements based on data and feedback.
• Maintain flexibility to support occasional evening and weekend events.

Skills

Field Marketing

Event Marketing

Partner Marketing

B2B Marketing

Budget management

Tools

HubSpot Marketing Hub

Salesforce CRM

Excel

PowerPoint

Trello

Marketing automation tools

AI tools (ChatGPT)

ROI reporting tools

Job description

Myriad360 is seeking a Field Marketing Manager for the Central region to lead regional marketing strategy and execution across Midwest, Great Lakes, and Ohio Valley. You will own field programs, partner initiatives, and customer engagement to drive pipeline and regional revenue growth.

Collaborating with cross-functional teams—Sales, Partner Marketing, Digital Marketing, and Business Development—you’ll manage events, budgets, and executive reporting while supporting national campaigns.