Regional Executive Director - Marketing

Bally's Interactive; Oklahoma; Presencial; USD 120.000 - 140.000; Jornada completa

Descripción de la vacante

Bally's Lincoln Casino Resort in Rhode Island seeks a strategic marketing leader to design and execute long-range plans, analyze market data, and drive promotional campaigns across traditional and digital channels. The role focuses on growth through group sales partnerships and event promotions, while maintaining exceptional guest service.

The ideal candidate has 5+ years in casino/hospitality marketing, strong analytics, and proficiency with CRM and PM tools.

Formación

• Bachelor's degree or equivalent in marketing, business or related field.
• Minimum 5 years in progressive marketing/advertising, casino or hospitality preferred.
• Experience with group sales, convention and tour/travel programs.
• Strong knowledge of Rhode Island market and demographics.
• Ability to develop integrated campaigns across channels.
• Proven guest service orientation and organizational skills.

Responsabilidades

• Design, implement and expand the overall marketing plan to support long-range goals.
• Analyze market data and demographics to identify key local/regional audiences.
• Develop marketing plans for amenities, events and initiatives.
• Submit recommendations for programs, promotions and group sales.
• Manage group sales program, including partnerships with tour operators.

Conocimientos

Strategic marketing

Team leadership

CRM systems

Budget management

Data analysis

Communication

Educación

Bachelor's degree

Herramientas

Salesforce CRM

Microsoft Office

Descripción del empleo

Essential Job Functions

Strategic Marketing & Planning:

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies and long-range goals and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.

Group Sales & Tour Development:

• Develop and manage the group sales program, including charter bus and tour operator partnerships.
• Identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers.
• Develop, monitor, and optimize all tour and bus group business to the property.
• Establish and oversee commission and incentive programs for groups and partners.
• Serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities.
• Ensure all group procedures and service standards are followed consistently.
• Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.

Promotions, Advertising & Communications:

• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.
• Plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions.
• Analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly.
• Oversee coordination of press conferences, media relations, and public relations activities on property.
• Coordinate related donations and community engagement activities in support of brand and goodwill.

Leadership & Team Management:

• Provide overall management and supervision of all marketing operations and department staff.
• Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
• Formulate and deliver training programs that support marketing excellence and operational standards.
• Foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively.
• Ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property.
• Remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven decision making.
• Assist with and participate in marketing functions and special projects as required.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
• Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
• Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
• Excellent guest service orientation, interpersonal skills, and organizational abilities.
• Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
• Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write clear reports, business correspondence, and procedural manuals.
• Ability to effectively present information and respond to questions from managers, clients, customers, and the general public.
• Must be able to obtain and maintain a Rhode Island Department of Business Regulation Gaming License.

License Requirements:

Rhode Island Department of Business Regulation Gaming License (must be obtained and maintained as a condition of employment).

Physical & Mental Requirements:

• Constant: planning, directing others, following directions, reading, writing, using math, working at varying tempos, making decisions, concentrating, remembering, and attending to and observing details.
• Frequent: sitting, standing, walking, using eye/hand coordination, handling, and wrist motion.
• Ability to work flexible schedules, including evenings, weekends, and holidays as required by business needs.

Working Conditions:

Primarily indoors in a climate-controlled environment; occasional outdoor activities. Exposure to noise, smoke, and odors typical of a casino environment. Work involves both independent responsibilities and collaboration with others across departments.

Target Salary Range :

( $120,000.00 - $140,000.00)

Bally's Lincoln Casino Resort: About | LinkedIn

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management reserves the right to assign additional duties as needed. Bally’s is an Equal Opportunity Employer.