Regional Executive Director - Marketing

Bally's Corporation; Lincoln (RI); On-site; USD 120,000 - 140,000; Full time

Job summary

Bally's Lincoln Casino Resort in Rhode Island seeks a strategic Marketing & Planning leader to shape the annual marketing plan and drive revenue through targeted campaigns. You will analyze guest data, identify key demographics, and oversee promotions across traditional and digital channels.

The role leads group sales efforts, coordinates with tour operators, and manages events, ensuring alignment with long-range goals and strong guest service. A licensing requirement applies.

Qualifications

• Bachelor's degree in marketing, business administration, hospitality, or related field (or equivalent).
• Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
• Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.

Responsibilities

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies and long-range goals and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.

Skills

Analytical skills

Guest service orientation

Interpersonal skills

Organizational skills

Microsoft Office

CRM systems

Education

Bachelor's degree in marketing, Business Administration, Hospitality, or related field; or equivalent

Tools

CRM software

Marketing software

Job description

Essential Job Functions

Strategic Marketing & Planning

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies and long-range goals and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.

Group Sales & Tour Development

• Develop and manage the group sales program, including charter bus and tour operator partnerships.
• Identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers.
• Develop, monitor, and optimize all tour and bus group business to the property.
• Establish and oversee commission and incentive programs for groups and partners.
• Serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities.
• Ensure all group procedures and service standards are followed consistently.
• Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.

Promotions, Advertising & Communications

• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.
• Plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions.
• Analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly.
• Oversee coordination of press conferences, media relations, and public relations activities on property.
• Coordinate related donations and community engagement activities in support of brand and goodwill.

Leadership & Team Management

• Provide overall management and supervision of all marketing operations and department staff.
• Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
• Formulate and deliver training programs that support marketing excellence and operational standards.
• Foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively.
• Ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property.
• Remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven decision making.
• Assist with and participate in marketing functions and special projects as required.

Qualifications

• Bachelor's degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
• Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
• Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
• Excellent guest service orientation, interpersonal skills, and organizational abilities.
• Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
• Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write clear reports, business correspondence, and procedural manuals.
• Ability to effectively present information and respond to questions from managers, clients, customers, and the general public.
• Must be able to obtain and maintain a Rhode Island Department of Business Regulation Gaming License.

License Requirements

Rhode Island Department of Business Regulation Gaming License (must be obtained and maintained as a condition of employment).

Physical & Mental Requirements

• Constant: planning, directing others, following directions, reading, writing, using math, working at varying tempos, making decisions, concentrating, remembering, and attending to and observing details.
• Frequent: sitting, standing, walking, using eye/hand coordination, handling, and wrist motion.
• Ability to work flexible schedules, including evenings, weekends, and holidays as required by business needs.

Working Conditions

Primarily indoors in a climate-controlled environment; occasional outdoor activities. Exposure to noise, smoke, and odors typical of a casino environment. Work involves both independent responsibilities and collaboration with others across departments.

Target Salary Range

($120,000.00 - $140,000.00)

Bally's Lincoln Casino Resort: About | LinkedIn

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Management reserves the right to assign additional duties as needed. Bally's is an Equal Opportunity Employer.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.