Regional Events & Sponsorships Strategy Lead
SAP
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Job summary
SAP seeks a Senior Regional Category Manager – Events & Sponsorships to shape the regional events and sponsorship strategy within North America, partnering with marketing and procurement leaders. You will drive category value, optimize supplier performance, and lead multi-region initiatives, ensuring compliant, innovative sourcing across brands and campaigns.
You will mentor teams, manage multi-million spend, and champion sustainability and digital transformation while delivering high-impact,
Qualifications
- Minimum 5 years of experience in marketing procurement or related field.
- Proven ability to define and execute regional category strategies with stakeholders.
- Experience leading cross-regional initiatives and process harmonization.
Responsibilities
- Develop and execute the regional strategy for events and sponsorships.
- Own regional spend, deliver savings and value beyond cost.
- Harmonize processes across regions and ensure compliant solutions.
- Provide strategic leadership to buyers and sourcing teams.
- Build partnerships with global and regional stakeholders.
- Lead supplier management, negotiations and performance optimization.
- Lead complex sponsorship negotiations and regional frameworks.
- Drive procurement transformation and digital adoption.
- Develop governance metrics and knowledge sharing globally.
- Drive ESG, innovation, and sustainability in supplier base.
Skills
Job description
SAP seeks a Senior Regional Category Manager – Events & Sponsorships to shape the regional events and sponsorship strategy within North America, partnering with marketing and procurement leaders. You will drive category value, optimize supplier performance, and lead multi-region initiatives, ensuring compliant, innovative sourcing across brands and campaigns.
You will mentor teams, manage multi-million spend, and champion sustainability and digital transformation while delivering high-impact,
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