Regional Director, CNC Capital Equipment Sales

Top Dog Recruiting; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Top Dog Recruiting is seeking a Director of Sales (CNC Capital Equipment) based in Charlotte, NC, to lead a team of CNC Sales Engineers for the Southeast. The role drives revenue, profitability, and growth with strong coaching and CRM discipline.

The ideal candidate has 10+ years in B2B industrial sales, 5+ years in sales leadership, and a proven ability to scale complex, long-cycle capital equipment sales across a regional footprint. Travel 40-60% is required.

Qualifications

• 10+ years of progressive B2B sales experience in manufacturing/industrial sectors.
• 5+ years leading sales professionals.
• Experience selling technical capital-equipment with long sales cycles.
• Proven ability to translate strategy into measurable results.
• Strong recruiting, onboarding, coaching, and development skills.
• Experience managing field sales teams.
• Excellent business acumen and decision-making.
• Comfortable delivering executive-level presentations.
• Willing to travel 40-60% regionally.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.

Skills

B2B sales

Sales leadership

Forecasting

CRM discipline

Tools

CRM software

Job description

Top Dog Recruiting is seeking a Director of Sales (CNC Capital Equipment) based in Charlotte, NC, to lead a team of CNC Sales Engineers for the Southeast. The role drives revenue, profitability, and growth with strong coaching and CRM discipline.

The ideal candidate has 10+ years in B2B industrial sales, 5+ years in sales leadership, and a proven ability to scale complex, long-cycle capital equipment sales across a regional footprint. Travel 40-60% is required.