Senior Director, CNC Capital Equipment Sales

Key People; Charlotte (NC); On-site; USD 180,000 - 250,000; Full time

Job summary

Key People in Charlotte, NC, seeks a Director of Sales (CNC Capital Equipment) to lead a Southeast sales team, drive revenue, profitability, market share, and sustainable growth.

This leader will coach, forecast, strengthen CRM discipline, and develop future leaders while partnering with senior leadership on strategy, territory planning, and channel relationships. Travel 40–60% regionally.

Qualifications

• 10+ years of progressive B2B sales experience within Manufacturing, Industrial, or related industries.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered, industrial, capital-equipment, or other complex B2B solutions with longer sales cycles.
• Demonstrated ability to develop long-term sales strategies and translate them into measurable results.
• Proven success recruiting, onboarding, training, coaching, mentoring, developing, and retaining high-performing sales professionals.
• Experience managing and developing a field sales organization.
• Strong business acumen with the ability to analyze performance, identify market opportunities, and make sound commercial decisions.
• Experience improving sales processes, forecasting, pipeline management, CRM discipline, and sales execution.
• Executive presence with the ability to communicate effectively with senior leadership, customers, channel partners, and cross-functional teams.
• Team-first leadership style that builds trust, collaboration, accountability, and a positive, performance-oriented culture.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Job description

Key People in Charlotte, NC, seeks a Director of Sales (CNC Capital Equipment) to lead a Southeast sales team, drive revenue, profitability, market share, and sustainable growth.

This leader will coach, forecast, strengthen CRM discipline, and develop future leaders while partnering with senior leadership on strategy, territory planning, and channel relationships. Travel 40–60% regionally.