Regional Communty & Affiliate Manager

ATHX GAMES; Denver (CO); Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Travel to events

Significant commission-based pay

Job summary

ATHX Games Limited is expanding its North America presence and seeking a Regional Community & Affiliate Manager. You will drive gym partnerships, activate markets, and build a scalable affiliate network across the US and Canada.

A strong emphasis on in-market activation and relationship-building with gym owners is essential. The role is home-based with regular travel, phased to grow from activation to affiliate sales, and offers a competitive base salary plus a heavily commission-based

Qualifications

• 2+ years in B2B or field sales, preferably in fitness/events.
• Proven track record of hitting sales targets in high-volume environments.
• Experience in coaching, community building or event activation is a plus.

Responsibilities

• Drive awareness of ATHX Games in gyms in host cities.
• Sign affiliate gyms and manage onboarding.
• Plan and run city activation activities and simulations.
• Identify and approach potential affiliate gyms and close contracts.
• Maintain a clean sales pipeline and report KPIs.

Skills

B2B sales

Field sales

Commission-based selling

CRM & Asana

Tools

HubSpot

Asana

CRM software

Job description

BUILD THE BUZZ. SIGN THE GYMS. GROW THE MOVEMENT.

Job Title Regional Community & Affiliate Manager

Reports To Head of Community – North America

Dirext reports - none

Location Home-based within assigned territory, with regular travel

Contract Full-Time, Permanent

Salary Competitive base + commission (OTE TBC; heavily commission-based in Phase 2)

Start Date - TBD

ABOUT ATHX GAMES

ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity, immersive hybrid fitness experience that challenges and inspires athletes of all abilities. We have a headline partnership with adidas and a growing family of partners. We’re running 19 events in 2026, and over 45 global events are planned for 2027.

The US is now at the heart of that growth. After launching in America this year with 4 events, including Miami and Houston, we’re taking 11 events across North America in 2027: 9 in the US plus Mexico City and Vancouver. Alongside that, we’re expanding the ATHX Affiliate gym programme and a wider co-branded adidas & ATHX merchandise range. We’re building something genuinely world-class, and the US is where much of the next chapter gets written.

This is a brand built on community, energy, and genuine athletic ambition, and our Affiliate gyms are where that community trains every day. The Regional Affiliate Manager is the person who brings ATHX into gyms across the US and makes them part of a growing global network.

THE OPPORTUNITY

This is a key role in building ATHX in your region of North America - first the buzz around our events, then the Affiliate gym network at scale.

As a Regional Community & Affiliate Manager, your role will run in two phases, moving from Phase 1 to Phase 2 after the first few months in role.

Phase 1 - Awareness & Event Activation

You will be the face of ATHX in gyms around our host cities, driving mass awareness of ATHX Games and generating interest in taking part, volunteering and hosting ATHX101 simulations. Signing Affiliate gyms still matters, but awareness and interest in the event come first.

Phase 2 - Affiliate Sales at Scale

The role then moves into full sales, focused on acquiring Affiliate gym memberships at volume - typically 10-15 new gyms per month - with a package that is heavily commission-based.

WHAT YOU'LL BE SELLING

• ATHX affiliation helps gyms attract new members, improve retention and add premium branded value for members and staff alike.
• ATHX Affiliate gyms receive a licence to use the ATHX name, logo and format for training programmes, member classes and ATHX Games simulations.
• Affiliates also get free PCFA coaching for staff, exclusive presale access to ATHX Games event tickets and partner benefits from the likes of adidas, BLK BOX, 2POOD and many more.
• The value to a gym can exceed $10k in direct benefits in year one alone, before any revenue from activating their members.

KEY RESPONSIBILITIES

Phase 1 - Awareness & Event Activation

• Drive awareness of ATHX Games in gyms around each host city in the months leading up to the event.
• Generate interest in participation, volunteering and attending, working with the Affiliate Marketing Manager and event team on local campaigns.
• Recruit gyms to host ATHX101 simulations and support them to deliver a great experience.
• Plan and run City Takeover Classes 3-4 months ahead of every ATHX event in the host city, coaching them as a mini simulation of the ATHX competition format.
• Build local relationships with gym owners, coaches and athletes.
• Open conversations about the Affiliate programme and sign gyms that are ready to join.

Phase 2 - Affiliate Sales at Scale

• Identify and approach potential Affiliate gyms across your assigned territory.
• Qualify leads, including those generated by the Affiliate Marketing Manager, and guide interested gyms through the entire sales process.
• Negotiate and close Affiliate agreements, targeting 10-15 new Affiliate gyms per month.
• Maintain a clean pipeline and ensure continuous lead generation.
• Support gyms through onboarding until they are fully activated - contract signed, payment active and onboarding complete - working with the Affiliate Marketing Manager.

Process & Reporting

• Maintain all sales and activation activity in our tools (Affiliate Sales Tracker, CRM, Asana).
• Provide regular reporting to the Senior Regional Affiliate Manager on pipeline, conversions and KPIs.
• Contribute to the continuous improvement of the sales process and sales materials, sharing gym feedback with the Affiliate Marketing Manager.
• Regular presence at selected ATHX events.

HOW SUCCESS IS MEASURED

Phase 1 - Awareness & Event Activation

• Gyms reached and visited in each host city.
• ATHX101 simulations hosted and City Takeover Classes delivered.
• Event entries and volunteer sign-ups driven through your gyms.
• Affiliate leads generated and early sign-ups.

Phase 2 - Affiliate Sales at Scale

• 10-15 new Affiliate gyms signed per month (exact targets will vary by location).
• Meeting the monthly outreach target.
• Conversion rate - interested gym to signed affiliate.
• Time-to-decision - first contact to the gym's decision.

WHO WE'RE LOOKING FOR

• 2+ years' experience in B2B or field sales, ideally subscription, franchise or partnership sales within fitness, sport or events.
• Proven track record of hitting monthly sales and outreach targets at volume.
• Experience in field marketing, community building or event activation - able to create excitement on the ground.
• Confident prospecting, presenting to and closing gym owners.
• Able to coach and lead group hybrid or functional fitness sessions with energy.
• Strong understanding of the gym and fitness landscape in your territory, including boutique and functional fitness gyms.
• Motivated by a commission-led package and organised with CRM and project management tools.
• Happy to travel regularly to gyms, host cities and ATHX events.
• Experience within the functional fitness, endurance sport or mass-participation events space.
• Experience selling affiliate, franchise or licensing programmes.
• Coaching qualification, or a coaching or gym industry background.
• Familiarity with AI tools (e.g. Claude), HubSpot, Asana or similar platforms.
• Additional languages, depending on territory.

WHAT WE OFFER

• Ownership of ATHX awareness and Affiliate growth across your own territory.
• A competitive base salary plus a significant commission element (OTE TBC), rewarding every gym you sign.
• The chance to travel to world-class events and partner gyms.
• A passionate, ambitious team to work within.
• The opportunity to grow with a brand that is scaling fast and going global.