Director, Community Marketing

CrossFit, LLC; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Rich Medical, Dental, and Vision plans

Discretionary Paid Time Off

401(k) with employer matching

CrossFit Courses Benefit

Membership Reimbursement

Job summary

CrossFit, LLC is seeking a senior marketer to lead Affiliate Communications, toolkit strategy, and international Community Marketing across major markets. You will drive email programs, CMS-enabled resources, and data-driven improvements while coordinating with teams and country partners.

You will oversee conference marketing for Owners & Coaches, affiliate activations at the CrossFit Games, and the development of playbooks to scale campaigns internationally.

Qualifications

• Experience owning email and lifecycle programs (Braze or similar).
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources.
• Event and campaign marketing experience across multiple teams.
• Experience building or leading marketing across international markets, including managing in-market teams or partners.
• Ability to lead cross-functional work without direct authority.
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred.

Responsibilities

• Lead affiliate owner communications in partnership with Integrated Marketing: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back).
• Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance.
• Develop new owner channels, such as SMS.
• Own strategy, execution and data insights for the Affiliate Toolkit.
• Set content roadmap and site structure, build campaign hubs, templates and guides owners use to market their gyms.
• Track and analyze resource usage, report insights to leadership, use data to improve HQ offerings.
• Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets.
• Recruit, activate and set strategy for in-market Community Marketing Managers.
• Partner with country managers and the GYM team on localized content and in-market campaign rollout.
• Own localization of affiliate resources and campaigns across core languages.
• Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: plan, emails, social, app, promotions, and on-site communications.
• Set registration goals and track sales with Events team.
• Lead marketing for affiliate activations at the CrossFit Games: owner events and affiliate workouts.
• Turn company campaigns into affiliate playbooks, assets and timelines.
• Lead Affiliate Owner Town Halls from agenda to recap.
• Shaping questions for owner surveys and turning insights into priorities.
• Lead initiatives to get affiliates creating and sharing CrossFit stories.
• Build processes for country managers and affiliates with share-ready assets.
• Build annual Community Marketing plan, calendar and budget; manage vendors.
• Report affiliate marketing performance to leadership.

Skills

Email marketing

CMS

Analytics

Event/campaign marketing

International marketing

Cross-functional leadership

CrossFit affiliate model knowledge

Education

8+ years in community/member/B2B marketing

Tools

Braze

Amplitude

Job description

Key Responsibilities:

• Affiliate Communications:
  • Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
  • Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance
  • Develop new owner channels, such as SMS
• Affiliate Toolkit (ATK):
  • Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit
  • Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms
  • Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides
• International Community Marketing:
  • Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)
  • Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally
  • Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout
  • Own localization of affiliate resources and campaigns across core languages
• Owners & Coaches Conference and CrossFit Games:
  • Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications
  • Set registration and attendance goals and track sales through the cycle with the Events team
  • Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming
• Campaign Activation:
  • Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines
• Engagement and Sentiment:
  • Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap
  • Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities
• Affiliate Media Activation:
  • Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach
  • Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets
• Growth, Planning and Reporting:
  • Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates
  • Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors
  • Report affiliate marketing performance to leadership

Knowledge and Skills

• Experience owning email and lifecycle programs (Braze or similar)
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
• Event and campaign marketing experience across multiple teams
• Experience building or leading marketing across international markets, including managing in-market teams or partners
• Ability to lead cross-functional work without direct authority
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred

Education/Experience

• 8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.

What We Offer

• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off - empowering you to unplug
• Flexible spending account and 401(k) with employer matching- vested on day one
• CrossFit Courses Benefit and Membership Reimbursement
• Partnership Perks

CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives.All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws.