Regional Channel Marketing Leader

Cornerstone Building Brands; Cary (NC); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Paid holidays

401k

Job summary

Cornerstone Building Brands seeks a Channel Marketing Manager to drive regional marketing strategies and programs across multiple distribution channels in the United States. You will partner with sales leadership to enhance brand presence and support revenue growth.

The role requires strong analytical thinking, collaboration across marketing and sales teams, and the ability to translate business objectives into effective campaigns and content for regional growth.

Qualifications

• 5+ years of channel marketing experience in building products/manufacturing.
• Experience with distribution channels in the residential windows and doors market is a plus.
• Collaborates with sales teams to develop and execute marketing strategies.
• Proven track record in demand generation and campaign execution.
• Ability to analyze market data, trends and performance metrics.

Responsibilities

• Develop and implement regional marketing plans aligned with growth strategies for each channel.
• Support the sales team with channel-specific marketing programs to drive demand.
• Analyze market trends and customer insights to refine strategies.
• Collaborate with Sales Directors and VP/GM to align marketing with key priorities.
• Lead key account planning with tailored regional marketing strategies.
• Monitor and report on ROI and performance of marketing initiatives.
• Create and coordinate marketing campaigns with Brand, Demand, and Operations teams.
• Develop content and collateral strategies to support regional sales.

Skills

Channel marketing

Marketing strategy

Cross-functional collaboration

Campaign execution

Analytics

Tools

CRM

Marketing automation

Analytics platforms

Job description

Cornerstone Building Brands seeks a Channel Marketing Manager to drive regional marketing strategies and programs across multiple distribution channels in the United States. You will partner with sales leadership to enhance brand presence and support revenue growth.

The role requires strong analytical thinking, collaboration across marketing and sales teams, and the ability to translate business objectives into effective campaigns and content for regional growth.