Channel Marketing Manager

Cornerstone Building Brands; Cary (NC); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Paid holidays

401k

Job summary

Cornerstone Building Brands seeks a Channel Marketing Manager to drive regional marketing strategies and programs across multiple distribution channels in the United States. You will partner with sales leadership to enhance brand presence and support revenue growth.

The role requires strong analytical thinking, collaboration across marketing and sales teams, and the ability to translate business objectives into effective campaigns and content for regional growth.

Qualifications

• 5+ years of channel marketing experience in building products/manufacturing.
• Experience with distribution channels in the residential windows and doors market is a plus.
• Collaborates with sales teams to develop and execute marketing strategies.
• Proven track record in demand generation and campaign execution.
• Ability to analyze market data, trends and performance metrics.

Responsibilities

• Develop and implement regional marketing plans aligned with growth strategies for each channel.
• Support the sales team with channel-specific marketing programs to drive demand.
• Analyze market trends and customer insights to refine strategies.
• Collaborate with Sales Directors and VP/GM to align marketing with key priorities.
• Lead key account planning with tailored regional marketing strategies.
• Monitor and report on ROI and performance of marketing initiatives.
• Create and coordinate marketing campaigns with Brand, Demand, and Operations teams.
• Develop content and collateral strategies to support regional sales.

Skills

Channel marketing

Marketing strategy

Cross-functional collaboration

Campaign execution

Analytics

Tools

CRM

Marketing automation

Analytics platforms

Job description

Job Description

The position of Channel Marketing Manager drives marketing strategy and execution for a defined region in the U.S., supporting sales efforts across multiple distribution channels, including 1-Step, 2-Step, Lumberyards and Direct. This role will work closely with Sales leadership (Territory Sales Managers, Regional Sales Managers, Directors, and the Vice President/General Manager of the region) to develop and execute marketing strategies aligned with Regional growth strategies that drive demand, enhance brand presence, and support revenue growth.

The Channel Marketing Manager will play a critical role in key account planning, crafting tailored marketing strategies for major customers and monitoring their performance. Success in this role will be driven by strong collaboration, analytical thinking, and the ability to translate business objectives into effective marketing programs.

Key Responsibilities

• Develop and implement regional marketing plans aligned with regional growth strategies and sales objectives for each distribution channel.
• Support the sales team by creating channel-specific marketing programs that drive demand and strengthen customer relationships.
• Analyze market trends, competitive activity, and customer insights to refine strategies and maximize impact.
• Partner with Territory Sales Managers, Regional Sales Managers, Directors, and the Vice President/General Manager of the region to understand key business priorities and align marketing efforts.
• Leverage data and market research to inform customer strategies and supplement performance reporting of the region.
• Lead key account planning by developing and executing individualized marketing strategies for the region’s largest and most strategic accounts.
• Monitor and report on key account marketing initiatives, measuring effectiveness and optimizing as needed.
• Work with/through the Segment Marketing, Marketing Operations & Partner Enablement, and Brand & Demand teams to create and execute marketing campaigns, promotional programs, and brand-building activities tailored to regional needs.
• Work cross-functionally to ensure alignment between marketing initiatives, product launches, and sales enablement tools.
• Develop content and collateral strategies (e.g., brochures, digital assets, point-of-sale materials) as needed to support regional sales efforts.
• Partner with Channel Management peers to ensure consistency of approach and mitigate mis-alignment of tactics between the Regions and Channels.
• Track the success of marketing initiatives through KPIs, ROI analysis, and customer feedback.
• Provide regular reporting on marketing performance, trends, and opportunities for continuous improvement.
• Utilize CRM and marketing automation tools data to measure engagement and program success.

Qualifications

• 5 plusyears of experience in channel marketing, preferably within the building products, construction, or manufacturing industry.
• Strong understanding of distribution channels in the residential windows and doors market.
• Experience collaborating with sales teams to develop and execute marketing strategies.
• Proven track record in key account marketing, demand generation, and campaign execution.
• Ability to analyze market data, customer trends, and performance metrics to optimize marketing strategies.
• Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools (CRM, marketing automation, analytics platforms).
• Experience working with builders, dealers, contractors, and multi-family developers in a channel marketing capacity.
• Knowledge of window and door product lines, building codes, and industry regulations.
• Familiarity with digital marketing, including SEO, email marketing, and paid advertising.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where welive, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

Cornerstone Building Brands is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.