Director of Business Development (DBD)

Confidential; Los Angeles (CA); On-site; USD 105,000 - 110,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) with company match

Flexible Spending Account (FSA)

Job summary

Confidential is seeking a Director of Business Development to lead marketing and community relations, driving census growth and building trusted partnerships with physicians, discharge planners, and community leaders.

The role requires strong communication skills, strategic marketing expertise in healthcare, and a track record of increasing occupancy in skilled nursing facilities. This full-time position reports to the Nursing Home Administrator and offers a competitive pay range.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, or related field.
• Thorough knowledge of communications, mass media, advertising, and community relations for skilled nursing facility operations.
• Strong understanding of healthcare reimbursement programs.
• Knowledge of nursing practices, terminology, and regulations related to long-term care.
• Minimum 2–4 years of marketing/public relations experience in healthcare or a skilled nursing facility, including supervisory experience.
• Proven track record of increasing resident census and occupancy.
• Experience developing and executing marketing strategies for long-term growth.

Responsibilities

• Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

Skills

Direct sales

Public presentations

Relationship building

Communication & media

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Title:Director of Business Development

Status:Full-Time, Exempt

Reports To:Nursing Home Administrator

Pay Range: $105-$110k annually

THE ROLE

You will lead with both heart and discipline. That means driving census growth through strategic marketing and community relations, staying ahead of referral source needs, and creating a culture where every community partner knows our name. Families, physicians, and discharge planners will see a trusted partner in quality care - and you will be the reason.

WHAT YOU BRING TO THE FACILITY

• THE FOUNDATION

  • Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to skilled nursing facility operations.
  • Strong understanding of healthcare reimbursement programs.
  • Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.

• THE JOURNEY

  • Minimum2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
  • Proven track record of increasing resident census and occupancy.
  • Experience developing and executing marketing strategies for long-term growth.
  • Experience in nursing or clinical work is a plus.

• THE CRAFT

  • Ability to plan, develop, and implement comprehensive marketing and public relations programs.
  • Strong direct sales and public presentation skills - you can effectively communicate facility offerings to any audience.
  • Ability to establish, implement, and maintain a strong marketing and public relations program.
  • Proficiency in building relationships with physicians, discharge planners, and community partners.

• THE CHARACTER

  • Passion for cultivating a family culture and person-centered care.
  • Builds a positive culture focused on a shared vision, trust, communication, and collaboration.
  • Handles staff, resident, and family concerns with empathy and sound judgment.
  • Embodies teamwork, respect, appreciation, and integrity in all interactions.

WHAT YOU WILL BE DOING

• Plan, develop, and implement the facility's marketing and public relations programs to increase resident census.
• Provide the community with detailed information about our facility, services, and programs.
• Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
• Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies.
• Work with the facility team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
• Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings.
• Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
• Evaluate and direct marketing strategies to ensure the facility's long-term growth.

BENEFITS & BEYOND

We offer a competitive package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible Spending Account (FSA)And much more (details provided upon offer)

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, veteran or disability status, or any other characteristic protected by law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

PAY TRANSPARENCY

Compensation for this role varies depending on factors such as location, role, skill set, and level of experience. As required by state or local law, we provide a reasonable pay scale. The expected pay range for this role is as stated above.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.